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Why is your branding so vital to scaling?

Why is your branding so vital to scaling?

If your website or social media account is unattractive, will your ideal clients stop and check it? Will you be able to create engagement? Will you get sales? Will your business be able to scale? Achieving an effective visual brand can be difficult without professional help or the right coaching. But what is preventing you from achieving a successful visual brand? Could there be a problem with your font? Or is it your colors? Your visual brand can represent or misinterpret your business if it is not done the right way. The question is, where did it go wrong for you? What are your biggest struggles in maintaining your branding across all platforms? Before we get to that, let’s talk about what a visual brand is first. 

What is a Visual Brand?

The visual brand creates an emotional connection between your brand and your ideal client through the colors, shapes, and fonts that are used in the company’s logo design, website, social media page, business cards, and such. It is the look that represents your goals, your niche, and business as a whole. 

Why is it vital for your business?

Your ideal client’s first impression is crucial, and your business’s visual is the first information they will be seeing and experiencing about your business. It is also one of the main factors if they will continue with your business or not. 

Is your visual brand working?

Can your visual brand attract clients and help you make money online? Can it show your niche, your product, your services? What about your visual communication and messaging? Did you know that your tone of voice and written content also form part of your branding? Are your branded pages and content SEO-Friendly (Search Engine Optimized content) to ensure your visibility through Google?

 

Can you answer these questions yes, confidently? If your branding fails to do its task, then there must be something wrong. Have you checked the colors you’re using? Does your background look good with your images? Is your page communicating clearly to deliver on your overall brand strategy? 

 

Small details like your chosen colors, can greatly affect your ideal client’s perception. It’s like going to a funeral wearing a colorful and flashy outfit. That is just wrong and inappropriate. The same applies to your visual brand. With the wrong representation of your business, your ideal clients will get the wrong impression of what you have to offer. 

 

This is just your colors, what if there are other problems with your visual brand? What if the fonts you used are too hard for the eyes to read matched with your background? How bad will that affect your business? 

 

Your font is like your accent. It is your unique tone of voice. If the font you chose is childlike, casual, playful… will it look good on your formal looking website? It all depends on what visual brand you wish to achieve.

 

Once you fixed the issues of your visual brand, what about the future? Can your visual brand help you scale your business? Is your visual brand part of your growth strategy?

Why is your branding vital to scaling?

Investing in a unique personal brand shows that you are committed to success. It shows you are professional. If your brand is in line with your vision and focuses on the needs of your ideal clients, it can attract the right customers to your business! Read that again. The exciting this is that your branding shouldn’t stop there! It should be able to scale your business as well! 

 

If your visual brand can scale your visibility and reach it means that it can help you win more clients. It means that it has the ability to grow positively when your business grows (like a snowball effect). A personal brand that grows with the business maximizes the potential to reach and attract new customers. It would be a wise decision to make your visual brand ready for growth from the beginning so your business can move forward faster, but an effective visual brand that can scale your business never happens by accident. You can’t just randomly choose fonts and colours and hope for the best. 

 

Hiring a professional in the early stages can also make your business scale faster. Using a professional designer does cost money, but can you imagine how much more money you’ll be losing if you don’t have high-quality branding? Your investment has so much value you would be naive to ignore the importance of branding if you wish to take your business seriously.

 

If you want to save now and in the future, invest in a coaching expert who understands what you need and can help you achieve your goal. At BossMama we’ve got branding packs that can surely satisfy your branding needs. The difference is that we consider all the necessary elements to build a successful online brand. It’s not just a logo, when you invest in one of our Branding Packs, we map out for you your entire visual universe so that you can scale and have branding to support you and your evolving business. We can even change it to match your specific needs and niche, mail all your request to contact@bossmama-mindset.com.


At the Boss Mama Branding studio, we will translate your business ideas into the perfect branding that matches you and your business today and for your businesses future growth. Check out out latest Branding Pack offers here now at https://bebossmama.com/branding-packs/.

Tell us below, what is your biggest struggle in creating your visual branding and how would you like me to assist you?

 

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Learn from Nike and their For Once campaign

Nike’s “For Once, Don’t Do It” campaign brings worldwide appreciation for the big brand voicing the feeling on everyone’s mind. So many people come from mixed race backgrounds, it’s hard to sit back and do nothing, say nothing, so a massive ‘well done’ to Nike, for taking the shock, horror and devastation which everyone is feeling, and giving it a loud and powerful voice and thank you for using the power of advertising for something good! 

As a brand, it is so easy to focus on pushing offers and trying to make sales, that the idea of just sharing a powerful message is often overlooked! We all see the big brands do it, but why do we not apply this to our brand strategy? People often ask me how they can increase their Instagram followers, how they can increase traffic to their sites… it’s all too easy to fall under the white noise of social media advertising. To just be scrolled past because “you’re just another one trying to sell me something” (is what your users are thinking) for example, if I am relaxing on my couch on a Sunday evening, trying to rest before a busy week, I do not want to be bombarded with a sales pitch by some random Facebook marketer, looking to get me to pay a buck-load of money for some random thing? In today’s article, I am going to share some tips on how you can use your brand voice to spark interest in the eyes of many and boost your brand in a different way, as I believe we can all learn from Nike. This Ad Campaign is just so powerful, it really speaks to me. Take a look:

Take a look:

#UntilWeAllWin
For once, Don’t Do It | Nike

If you can’t view the video: here’s the full script of the ad: “For once, Don’t Do It. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be a part of the change… be a part of the change. Let’s all be a part of the change.” —Nike

With no slogan!

#micdrop. 

Today, I think we can all learn from Nike. 

Define your brand voice and use it

Let’s face it. Ad’s make up a massive part of social media, and as a successful brand, you need to have some ads and ad campaigns in your brand strategy. We’ve already established that it’s damaging to your brand to always try to sell something… so break away from this habit right away. Use scheduled posts or plan some sort of a timetable that fits in-line with your workflow and planning, for example : Mondays: motivation, Tuesday: Tips / educate your audience, Wednesdays: Can be your Sales days for example… In between the sales pitch try breaking away from the annoying monotony and re-define your brand voice! Ask yourself, what makes my brand relatable, what makes my brand something worth following? Use your voice to share regular and scheduled posts that you feel your brand aligns to! If you are supporting a certain cause, you should talk about it! If you adopt this approach, you should attract people who align themselves to the same values as you! They don’t call it the #lawsofattraction for nothing 😉 Now it’s your turn to talk about topics you feel strongly about. If you feel confident enough to add your logo and brand onto the post, it means that you have a subject that you can align yourself with! Try using this in your advertising, try using this voice to spark a viral ad which could be more powerful than your 50% discount which everyone offers and in the end does not gain likes or new followers. 

Every small voice counts

It’s easy to sit back and say nothing. If we can learn anything from all the great influential activists, it’s that every little bit of voicing the right message, is a win. No matter how small you think your actions are, if you can make a small positive change, and you influence someone in a positive way to make that change and this snowballs… well that’s just the power of using the media for good. It’s so often abused to sell products and sometimes, the power of the media should be just used to share a positive message. Just like what Nike did today. If your brand creates a positive message, and even if you just get 1 share, and that share is liked by more people and they are all getting the right message, no matter how small the message, it is a win! You have already helped us all move forward in the right direction. I also hesitated in writing this post, I thought, how is my random blog post going to help anyone but look, you’re reading this now and maybe you will make a small change to your advertising and it might help you gain new followers! Then, my dear Watson, I have won and this makes me quite happy knowing that my small little blog post could help even one person in their brand growth strategy…well… then it’s alright and worth the effort in writing it!

Make meaningful partnerships and collaborations

Sometimes a great brand strategy is to partner up with other brands. Try to find brands which align to your core brand values and consider supporting local businesses, contacting charities, local brands or sports teams for sponsorship deals. Try hosting an online seminar or creating a Facebook Live. It’s always nice to see shared growth and progress between partnered brands and meaningful messages to their audiences emphasising that winning together is the best kind of win. 

Conclusion

You don’t always have to sell in order to boost your brand. We certainly can learn from Nike and I hope that this post inspires you to consider some out-of-the-box brand strategies to reach your audience and in turn, generate great leads and sales! In closing, I want to say that Nike, once upon a time, did an ad campaign with Colin Kaepernick. In the following months, Nike saw a significant sales growth and as a result, their stock price went up 25% over the following 18 months! Hopefully, now you can see that you can sometimes just use your brand voice to do great things! The message in this case, Nike has always been vocal and supportive in anti-racism campaigns and this message is 100% aligned with their brand, yet the clever copy line and irony that it’s themselves playing on their usual “Just do it” slogan, with their “For Once, Don’t Do It.” it’s just so well crafted on so many levels. Really bravo to Nike. 

Using your brand to share positive messages and harness change is probably one of the strongest tools in media today. 

I hope you enjoyed this article, I enjoyed sharing these simple yet effective brand strategy tips with you all, and I hope it helps you to think creatively and out-of-the-box in building your brand and brand voice.