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Inspirational Quotes to Improve Your Boss Mama Mindset

Inspirational Quotes to Improve Your Boss Mama Mindset

Introduction

Motivating quotes lift up your spirits with a wave of positivity🌈! Inspiring words can help you reach your potential as a business woman or mumpreneur. Be it in your daily routine, your career, with family or in your personal life, the right mindset is important and the right words can help you step out of a rut or help put you back on the right track if you haven’t been feeling it lately.  So, in true #BossMamaMindset style, we are here with today’s dose of inspiration for you! Yes, we’re talking about quotes to keep you motivated and help you start every day with a positive mindset. Let’s get our positive mindset on!

Disclaimer: Affiliate links are used. If you purchase via our links, the Boss Mama Mindset team receive a small commission at no additional cost to you! This helps to keep our website up and running. Thank you for your support. You can read our disclosure here

Every day is a blessing

Make a new start every day, with new resolution, with enthusiasm, love, prayer and silence” – Saint Porphyrios. Every new day that you wake up to, is a blessing! We face our fair share of anxiety every single day. We are bombarded with issues that overwhelm us. That said, each day comes with a ray of sunshine🌞 and new hope🙏. As the quote rightly asserts, every day is a new beginning. Fill your mind with positivity and start FRESH every single day. Let go of the anxiety of yesterday and the unknown of tomorrow. This is the true practice of staying mindful. A great way to start off your day on a bright note is with gratitude journaling and mapping out your objectives for the day! Cheers to #newbeginnings EVERY DAY! Get your Boss Mama Mindset Bullet Journal here.

Diving into positivity

The next quote is one by John Wooden who said Good things take time” . It reminds us that it takes time to build an empire. Try not to beat yourself up if you don’t get all of your to-do’s done in one day. It’s important to differentiate between things that are in your control, and circumstances totally beyond your control. This quote, reminds us that sometimes, things take time. Just think, a baby takes 9 months to come into this world, so this is the perfect example of good things taking time. Enjoy the ride, Boss Mama. It’s a marathon not a sprint! 

It always seems impossible until it’s done

Golden words by Nelson Mandela, this quote reminds us that we can break all boundaries of doubt! Always believe in yourself, as you fight past the fear of the unknown or the impossible! You break the shackles of a negative mindset and allow yourself to believe, which is one of the strongest mindsets to be in. Whenever you may doubt yourself, remember Nelson Mandela’s wise words, “It always seems impossible, until it’s done”.

It is not the challenges that you encounter

This quote by Darlene Brock: “It’s not the challenges that you encounter. It’s what you do when you get there that determines whether you have grit or grace in your life”. So poetic it needs no explanation.

One day you will tell your story

The next powerfully inspiring quote is: One day you will tell your story of how you overcame what you went through and it will be someone else’s survival guide Brene Brown. Isn’t that just the wave of strength we all need? Your pain and struggle can one day help someone to overcome their own battles. 

Laws of attraction in mindset

What you think, you become. What you feel, you attract. What you imagine, you create. Buddha sums up the laws of attraction and reminds us of the power of manifestation. What you choose to focus on is what will manifest in your life. Focus on the positive and be grateful! Pray. Meditate. Start a gratitude journal. It’s a powerful mindset technique to help you channel your gratitude every day. BONUS: If you subscribe to our blog, you will automatically get access to our Free Boss mama Mindset Bullet Journal Templates (available digitally)!

Life is the ultimate teacher

Nothing ever goes away until it teaches us what we need to know.” Pema Chodron. Life is a test and we tend to get to know the syllabus after we’ve received the lessons. Funny, right? But the lessons you learn have a lasting impact. Your struggles teach you to be strong, kind and compassionate. Embrace your struggles, let each moment in your life teach you valuable lessons.

Family and Love 

We end with one of the humblest souls ever to grace the earth, Mother Terasa who once said, What can you do to change the world? Go home and love your family. When you’ve had a hard day, and you need some reassurance, go home and love your family because this is the strongest way to reignite the soul.

Conclusion 

We hope that this article helps you to stay motivated with a healthy & positive mindset for allowing things to take their course, and not pressurizing yourself to breaking point, as many of us do!

Thank you, for reading Inspirational Quotes to Improve your Boss Mama Mindset. 

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Hospital Bag Checklist: What to Pack for Expecting Mums

You’re expecting! Your little baby bump has been getting bigger, friends and family have been constantly asking you “Have you packed your hospital bag!? Are you ready!?” and you’ve been avoiding it but now it’s time to start packing!
But, eek! You just don’t know what you will need or not?? It’s your first baby, as a new mom, you have so many questions, and sometimes the simplest questions leave you suffering from sleepless nights. if like me, by the time I was headed to the third trimester, I still didnt know or understand what baby clothes you needed, what products would help sooth birthing pains, and you don’t need extra stress. That’s why I decided to dedicate this article to “What to pack in your hospital bag” for all my new mama friends out there. When I was pregnant, I loved following mommy blogs and Youtube channels, Facebook groups, watching vloggers (video bloggers) of #mommys and #bossmamas and I know how useful this particular post topic was for me. To all the lovely pregnant or expecting #BossMamas, this one’s for you 💓

Mama’s List

  • Weekend bag
  • Loose pyjamas
  • Comfy day clothes
  • Leggings
  • Gown / robe
  • Slippers / flip flops
  • Comfy, non-slip socks
  • Going home clothes 
  • Nursing tank tops
  • Nursing bras
  • Nipple cream!
  • Nursing pillow
  • Large comfortable dark underwear
  • Maternity pads
  • Toiletries
  • Wash cloth / sponge
  • Shower gel
  • Cotton pads
  • Hair ties
  • Toothbrush
  • Tooth paste
  • Face cream
  • Foundation
  • Brush
  • Deodorant
  • Face wipes
  • Bottled water
  • Prenatal vitamins
  • Extra pillows

Baby’s List

  • Nappies (estimate 8-10 diapers per day for a newborn)
  • Onesies / sleepers / rompers (same, expect 3 or more changes a day)
  • Beanies
  • Mittens
  • Diaper rash cream
  • Warm clothes for baby 
  • Account for your baby being born small, or big. So take size 0 or one-two sizes up in case you have a small or big baby, you will be prepared. 

Newborns need to be kept warm, so consider warm clothing, for example, underneath your baby’s onesie, you might layer a vest. Having your baby in layers is just normal and not considered too much. If you see your baby sweating obviously that’s too much. From personal experience, I am based in a tropical climate, Réunion island and my baby was born in peak summer, and even she needed to be kept in double layered combos in the hospital and newborn phase, simply because newborns can’t regulate their own temperature, remember they have been in your belly for 9 months so they will need those extra layers to keep warm. 

Sometimes you will cover your newborn from top to toe, literally: from a beanie to keep their little heads warm, to mittens for keeping them from scratching themselves, and of course you should make sure your newborn’s feet are covered.

Birthing Partner’s List

  • Weekend bag
  • Comfy clothes
  • Change of clothes
  • Toothbrush
  • Hoody / tracksuit top
  • Comfy shoes / flip flops
  • Pillow
  • Masks 
  • Hand sanitizer
  • Mints

Other Essentials

  • Phone charger 
  • Extra battery
  • Extra charger
  • Contact lenses / reading glasses
  • Masks
  • Hand sanitizer
  • Driver’s license
  • Administrative documents
  • Identity / passport
  • Cash for vending machine/parking
  • Snacks
  • Towels
  • Small Blanket

I remember the nurse saying, you don’t need to have your own pilates ball, the hospital has all the birthing equipment you need 😂 then I knew I had overpacked, LOL! So, to help you avoid that, I created this LIST 👇 (screen shot below!)

I hope this blog post has helped you make sense of what you’re in for mama and I hope that the free checklist helps you! 🌺 Let it be your essential guide to help you rationalize your packing decisions. One last word of reassurance, this little moment in your preggy-life is completely do-able! You got this #BossMama! The time goes by so quick. Before you know it, you’ll be back home enjoying your little bundle of joy, laughing with friends as you retell birthing stories…

Thank you, for reading Hospital Bag Checklist #boss #mama let’s live a motivated mindset! 

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Supercharge Your Productivity with a Bullet Journal (plus free bullet journal printable planners)

Supercharge Your Productivity with a Bullet Journal (plus free bullet journal printable planners)

Lovely #Bossmamas! Are things slipping your mind quite often? Forgot to write the brilliant epiphany you had in the shower? You’re not alone. When things get a tad bit messy or overwhelming and you feel like ripping out your hair, WAIT! I’m here with a brilliant way to save your sanity and increase your productivity by leaps and bounds. Let’s dive into the beauty called a Bullet Journal!

What is a Bullet Journal?

A bullet journal or #BuJo is anything and everything you want it to be. Developed by Ryder Carroll, the BuJo is a glance at your life in one place. In Carroll’s words “It’s an analog system for the digital age. It helps record the past, organize the present and plan for the future.”

Why do I need a BuJo?

For starters it gives you freedom from slump. When you start a bullet journal, your mind gets an illusion of control and BOOM! Now it’s tricked into actually making it a success. With this productivity high, let’s read the benefits of BuJo in bullet points! (Smart, right?)

  • Track your HABITS or DEVELOP new ones: With #BuJo you can track your sleep, workouts, menstrual cycle, moods, water intake, skin care, eating habits to name a few.
  • LIST, LIST and LIST: All your lists, never misplaced and to always keep you on track. Reading, movies, grocery, to-do lists, meal ideas, goals to achieve, the possibilities are endless. You can go crazy with them and MAKE IT HAPPEN!
  • Get organized:  Sounds obvious, doesn’t it? Yet, remains understated. You can organize pretty much everything with your BuJo. Never forget to pay the rent, car insurance and credit card bills when its written down beautifully in the BuJo.
  • Create and customize: The advantage of BuJo over other planners is its ability to mould for you. Run your household or a multibillion-dollar company, it’ll always be at your service. It can be simple or dreamy with glitters and colors. No restrictions. Sky’s the limit! 
  • A little less of technology: Hands down technology wins any day but let your mind dwell in the serene world of pen and paper and the beauty of your own writing.

How can a BuJo improve my productivity?

Using a BuJo is like having a morning routine. You try to be up on time, done with preparing the kids for school and if all goes as planned, then your day is a pleasant breeze! A chain reaction. Once you are on this productivity train, there is no getting down. Here’s how it makes you productive:

  • One-stop place for all your needs. It helps save you massive amounts of time to meal plan, deciding on a book or a movie or when is your child’s school project due and many more by eliminating the process of remembering too many things and then missing out on some of them. A win for less brain stress and #YAY productivity!
  • Brain Dump: To literally dump everything on your mind. The brilliant idea you had during lockdown. Or a way-out for your emotions, especially for those who tend to get anxious. Let your thoughts flow free!
  • Vision Board: A stunning visual imprint for yourself. No boundaries. Travel goals, family goals or a simple visual layout for the month. A vision board can help chalk plans for side-hustle or the path to achieve business goals.
  • Mindset shift: I think by now you’re convinced that a BuJo will cause a revolutionary shift in your mindset. It may just be that 180-degree flip from an overwhelmed mama to a #Bossmama. The boost of this positivity will reflect on your health and life to be on the right track.

Get healthy with a BuJo 

You always put your family first, at times neglecting your own health. It’s time to focus on YOU. Here is how you can implement habit trackers. Do you take vitamins? Then simply try making a check box list of morning / night etc and the days in the month, and see if tracking your vitamins helps you remember to take them or not. I urge you to try this. Gratitude Journalling is also a strong support and coping system, try using a BuJo to write: Daily Appreciations. Write this at the top of a page: “Today I am thankful for…” and try to write down something that you are grateful for every day. Compliment, promise to take care of yourself. It’s called #SelfLove and it’s important. Go ahead and pat yourself on the back #Mama for being so amazing!

Takeaways 

I hope you are inspired to try bullet journaling and I’m confident it’ll help you immensely. Just be yourself when journaling and stop missing out on this brilliant system aiming for perfection. A huge shout out to all the experienced #BuJo #BossMamas, please share your expert opinions for all the newbies out here in the comments below. Do you have specific habit trackers that make you happy and healthy? In this spirit of helping out each other, let’s pass them on in the comments.

Thank you, for reading Supercharge your productivity with a Bullet Journal to learn how to be more productive as a #boss and #mama with a fresh, positive and motivated mindset! 

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How to improve your brand on social media? 4 golden rules to follow

How to improve your brand on social media? 4 golden rules to follow

Want to boost your brand image on social media? Here’s how to improve your branding on all your social networks using simple tips. To boost your business and help you stand out from the competition online, you need to build a recognizable brand universe on your social media. This will make you more visible, more credible, more attractive…and therefore more effective in your digital communication! Want to know how to boost your brand image on social media? In this 100% social media marketing blog post, Aurélie, from teA+M gives you the 4 golden rules to follow right now to improve your online content. 

1. Identify your brand colors

The first rule to follow in web branding is to define your brand colors. Have a set of predefined colors that you always and specifically use to communicate your brand. As in the visual identity example we created for our client, Katty Delgard, you can define a 5 color panel with 2 main colors and 3 soft background colors. Then use your color palette in all your social media posts, so that all your feeds are filled with them. There are several ways to organize the content on your Instagram feed. To keep it simple, you can simply start by alternating posts with a dark background and a lighter background, and inserting a photo (or selfie) every 2 posts. By always respecting the same alternation, you create a visually consistent feed…and therefore more attractive to your audience.

2. Brand all your Stories and Reels

When you swipe through your Instagram Stories or Reels, have you ever noticed that the branded content you recognize most easily are the ones that are visually close? For example those of your favorite coaches or accounts, do they always have a particular style? The answer is probably yes. Like our client, you need to learn how to use unique and consistent branding across all your Stories and Reel content. To help you, Maria created this amazing set of Reels Cover Templates to quickly help you build a great Instagram brand. This 100% authentic “design style” subconsciously allows you to recognize them faster…and therefore consume their web content! And the good news is that it’s pretty easy to create them custom Story or Reel cover templates on Canva. All you need to do is define 1 or 2 font styles and 1-2 colors and photo filters, which you use all the time when creating your social media visuals. By regularly posting Stories, you will quickly get the same effect and boost your account’s traffic statistics. 

3. Write a powerful bio

Your bio is the little teaser text that is located under your profile picture on social networks. Whether it concerns Facebook or Instagram, it is very important to pay special attention to your bio. Indeed, it is really the first thing that users will read after landing on your account. So be strategic in what you put in your bio: write a mini-pitch (150 characters maximum on Instagram) using first the strategic keywords of your business (those on which you refer to yourself but also those that are likely to be the most searched by your target). Use action verbs to entice your audience to learn more about you: discover, click, download, explore, buy, contact… Add a clickable link (to your website – as we did here for Wan-Hoï Insurance – your sales page or a Linktree if you have several links to free resources available for example). Make your bio a powerful message that shows your audience how you can help them solve their problems or make their lives better. 

4. Use content themes

The themes of your publications should aim at providing your audience with valuable information (concrete tips or more global solutions, technical knowledge or “mindset” inspiration…) directly related to your product or service offers. To boost your brand image, you must create content themes related to your main field of activity but also be able to promote simple and clear offers. Be careful, we are talking about sharing your expertise and publishing thematic content with high added value for your subscribers, while intelligently promoting your offers. If you are like us a service provider or a business consultant, you share thematic content related to your business AND the offers you provide. For example, at the Studio, we specialize in branding and digital communication, so we publish around the themes of digital marketing, themselves connected to the offers we provide, the Incredible Marketing Communication Packs.

No doubt that you will improve your branding on social networks by applying these 4 simple golden rules! You don’t have the time to do it yourself? You want to delegate the management of your online content and the development of your online brand image? We can help you! Every month, our teA+M creates and publishes for you the branded content that will make you stand out and really boost your professional social networks. Tempted to try? Click here to discover our new Social Packs dedicated to Community Management for entrepreneurs. 

Visual brand identity: 5 color trends to use in 2022

Visual brand identity: 5 color trends to use in 2022

What are the must-have shades for your brand and marketing content this year? Taste and color are not debatable… And yet, like every year Pantone sets the general tone to define the trend colors of the moment. But how does one adapt them to “branding” and include the right color trends in your creative marketing campaigns? What are the major brand trends to know in 2022? Here’s our little view on the graphic trends to adopt in 2022 and our pro tips to choose them according to your niche.

Pantone Color of the Year 2022: “Very Peri”

The “Very Peri”, reference PANTONE 17-3938, is a blue nuanced by red and purple undertones. It follows the trend of the deep blue “Classic Blue” of 2020-2021, which was intended to be reassuring and serene in the face of episodes of containment and global epidemic crisis, but it comes in warmer, brighter and more cheerful shades. “Encompassing the qualities of blues with a touch of red-purple, Very Peri expresses a bright, joyful attitude and dynamic presence that encourages bold creativity and imaginative expression,” says Pantone Color Insitute Executive Director Leatrice Eiseman.

Pro tip for using Pantone 2022 colors in your branding: The hues in the Pantone Symphony color palette soothe the eye but also help draw attention in a non-aggressive way. These colors are perfect for combining the pastel hues of blue and green with the vibrant hues of purple and pink. Graceful and reassuring, these colors immediately catch the eye. If you integrate these shades into your brand identity, it will catch the eye of your audience!

The natural and minimalist look with pastel shades 

Serenity and calm will still dominate in 2022! There is still a trend towards natural colors. Soft, natural, soothing hues will reassert themselves with beautiful pastel gradients in creative graphic designs for 2022. Pastel tones from organic colors (pastel pink, champagne, muted green, coral…) are perfect for a modern yet minimalist look. This is definitely a trend to follow to seduce all types of audiences! 

Pro tip for using organic colors in your branding: use plants, interior design elements, stationery or modern workspaces with natural lighting. This color trend works well for modern brands, try incorporating lifestyle photography to support your brand, use shadows, colors of muten greens, nude, beiges and sandy/coral to best represent this 2022 trend. 

Bright and bold colors for a punchy branding

In total contrast to the softer pastel colors, we also have this 2022 color trend to incorporate very bright and “punchy” colors. To symbolize the desire for renewal and optimism, we turn to the acidic colors, almost fluorescent or “neon” as lemon yellow, fuchsia pink, azure blue, acid green or carmine red. They refer to this pop and daring universe which corresponds to the need to find a life full of joy and optimism. Ideal to attract your customers and revive a brand that would perhaps tend to “age”. These shades appeal to young and middle-aged people looking for positive vibes and a touch of freshness.

Pro tip for adapting these bright colors into your brand identity: These colors look great on screen! However, when you print, you risk losing that beautiful brightness in the colors (when converting from RGB to CMYK). Use special print finishes and spot color ink (Pantones are great!) to increase the quality of your branding on printed materials. 

3D metallic textures and the Y2K trend

Influenced from 1990’s Pop Culture, and latest advancements in 3D graphic rendering software, this modern metallic visual texture trend uses bright, dreamy, fluorescent colors, matched with holographic and iridescent textures and colors! Immediately bringing a highly modern, cyber and retro look to your brand, to use this Y2K trend, include metallic 3D textures in your content. It is a modern day, pop culture-infused cyber culture: Y2K trend in the visual branding universe which makes your content attract a young, and cyber-focused audiences. Think about it, it’s a futuristic and retro look at the same time! This type of branding is all the rage in China, and is well suited to rejuvenate your brand image and attract more young people in your marketing campaigns.

Pro tip to adapt this 3D metallic Y2K trend in your visual brand identity: the color associations must be well worked and aesthetic. Using this approach in your content will bring a “futuristic” and abstract feel, with a pop culture inspired retro feel! If this suits your brand image, then it may be a must for you to try this year! Try creating a mix of bright tones and strong colors in a very cyber focused way with shadow effects on 3D metallic textures, best created in pro graphic design software like Adobe Dimension

Primary color palettes to add a little fun with flat vector art

What’s better than a little nostalgia with “flat design” and the assortment of primary colors for a retro look straight out of the 70’s and 80’s. Use primary colors, flat and “fun” vector art to support your branding. This color trend is easy to use, and creates a sense of “fun” for brands. The idea is to marry these simple color palettes with fun, almost childlike designs, and use original vector illustrations in a “cartoon” style to bring your visual identity to life. 

Pro tip to adapt these primary colors in your brand visual identity: Simple iconography is also strategic in content communication and marketing, because when we quickly skim through content, we don’t read everything, and seeing bright visual icons helps convey your message. Use primary and simple color palettes combining shades of lemon yellows, cyan blues and bright reds and ultra cheerful visual color, to emphasize key points in your content marketing and brand communication strategy.

Want to know everything about the colors of 2022? Check out this YouTube video “Color Trends 2022 + Pantone Color of the Year” to get inspired and creative. The images alone are enough to give you plenty of ideas for your next creative marketing campaigns in 2022. You want to be accompanied in the creation or redesign of your brand identity? Our agency specializes in branding and logo design. Take a look at our portfolio of visual identity creations.

How to build a powerful brand identity? THE Guide to create your branding

How to build a powerful brand identity? THE Guide to create your branding

86% of consumers say that authenticity is an important criteria when deciding to support or buy from a brand. Powerful branding is key to the success of any marketing strategy. Yes, your brand must be beautiful to seduce your ideal clients. But it must also create meaning, have a mission, tell a story, represent your values! This is to continuously attract customers by creating trust and connexion between your brand and your audience. In reality, your brand identity is not only a story of logos, marketing campaigns or communication! Your branding represents the DNA of your business in all your communication, it is the basis of your brand strategy. How to create an authentic visual identity for your business to stand out from the crowd and naturally attract your ideal clients? Here’s the simple way to build a powerful brand identity and create your branding step by step.

1. Do your creative brainstorming on Pinterest

In your head, you probably already have an idea of what your brand identity will look like! The trick is to translate it into visual references, using Pinterest as THE most creative and useful tool. Here’s the starting point for creating your branding: create an inspiration board or “moodboard” on Pinterest. Save all images, logo screenshots, graphic elements and visual worlds of other brand concepts you like. Don’t limit yourself in your imagination, add all the pins you want, that better reflect your company values. 

AM Studio Créatif Brainstorming on Pinterest

Here are some questions to ask yourself before you embark on this creative brainstorming process:

  • What ideas, styles, typography, images best illustrate my business?
  • What colors and color palettes inspire me?
  • What are the fonts and graphic patterns that speak to me the most? Cartoon style or modern, vintage or fine and pure, round and feminine or square and strict… 
  • What are the visual styles I like: more natural and fresh, more high tech and urban, more cheerful and colorful…

Once you have collected your ideas (between 20 and 30 pins minimum) try to group them into coherent visual styles by creating sub-tables. You’ll see the magic happen: your brand’s visual universe will take shape little by little! And that’s it, you’ve laid the first stone of the artistic direction to give to your brand image. Now, let’s go into a little more detail.

2. Define your logo style among the 3 main typologies 

Your logo is the symbol of your brand. It must be defined according to your company name (naming), your value proposition and your business values. On the techy side, it must be both original to appeal to the public; durable, meaning that you must be able to keep it or make it evolve easily; and flexible, so that it can be adapted to any medium.

Even if there are many different ways to approach a logo design project, we have selected for you 3 main modern logotypes that will allow you to define a unique visual identity:

  • The simple logo with a custom typography (Example #1 below) based on your brand or company name. We speak of “logotypes” for these logos that include only text.
  • The standard logo with a vector icon (Example #2 below) representing your core business and a custom typography.

The premium custom logo (Example #3 below) which includes a main icon, a unique  typography of your business name and additional graphic elements.

Choose which type of logo you’d like (type only / with vector icon / hand drawn logo)

3. Choose your brand colors

Your logo is not the sole element of your branding: once you’ve decided on the style and shape it will take, you now need to choose your brand colors. 

To choose them well, we advise you to take into account :

  • the colors that attract or associate with your ideal customer (Example: if yours are female entrepreneurs in their 20s and 30s, vibrant and feminine colors with a touch of pink gold or gold would suit for example)
  • the primary colors of your logo: often 2 to 3 main colors that you want to have in your logo.
  • the secondary colors that you will use on the web and in print to contrast with the primary colors.

The final color palette of your brand identity will certainly be composed of 4 to 6 colors, harmonious and well associated, for a perfectly coherent visual identity.

Choose your brand colors

4. Select your typographies: Serif or Sans Serif?

“Typography is the visual art of words” said the designer Dylan Todd: the font you choose tells a story through all your branding! Your typographies must correspond to your brand image and also be adapted according to the uses (print, web, logo…). 

Generally speaking, there are 2 main groups of typefaces:

  • Sans Serif fonts like Arial, Helvetica, Tahoma, Verdana… give a more dynamic, modern look to your brand. Clear and simple, they symbolize progress and focus on the future. Sans Serif fonts are preferred for the web because they improve readability on our small mobile screens.
  • Serif fonts such as Times New Roman, Georgia, Garamond… give your brand a more personal style with a more artistic dimension. They can also express authority, professionalism, and the weight of experience in your brand identity.

How to choose among the thousands of fonts available? Consider your brand in a global way: do you think it will be better represented by a bold, modern “Sans Serif” font – like in the WHA example below? Or by a more relaxed “Serif” or script font – like in the Bébé Zen example below ? In fact, the choice is not so difficult because you can combine these two types of fonts in the same graphic charter, as in the Sophrology Connect example!

Choose your fonts and visual universe to support your brand. At our studio, we use a Brand Board (examples above).

5. Illustrate your business with a visual universe

Finally, you need to define a photographic style for your brand image. These images – which it is often recommended to refine with a filter corresponding to the atmosphere of your brand – and specific graphic elements that will support all your corporate visual communication. The goal is to allow your audience to immediately identify with these images and to concretely project themselves in using the products and services you offer! 
Choose 8 to 10 photos on Pinterest or on royalty-free photo banks (such as Pixabay, Unsplash or Pexels) that illustrate your core business and show your universe and/or typical customer (or customer avatar).

Create your universe and attractive branding to fully illustrate your brand across all platfoms

Congrats! You now have all the elements and the method to create a powerful brand for your business.  The final step is to assemble all this into a single strategic document, your Brand Board. It is the basis of your graphic charter. 

Building a brand image is a crucial step in the creation or evolution of your business: choosing to invest in a (truly) professional branding is a decision you will never regret! For 1 simple reason: the creation of your 100% aligned and authentic branding doesn’t stop there. How will your visual universe be declined in your different communication channels? How will you adapt your brand discourse to it? It can be a real challenge to answer those questions! 

Do you need help? Our Branding Packs are our best visual identity creation offers for professionals. We create all the graphic elements of your authentic brand identity: logo, graphic charter and complete visual universe 100% customized. And our teA+M will help you build an effective and coherent brand image, in line with your history, your values and your objectives! For any custom request, please contact our team directly.