Want to boost your brand image on social media? Here’s how to improve your branding on all your social networks using simple tips. To boost your business and help you stand out from the competition online, you need to build a recognizable brand universe on your social media. This will make you more visible, more credible, more attractive…and therefore more effective in your digital communication! Want to know how to boost your brand image on social media? In this 100% social media marketing blog post, Aurélie, from teA+M gives you the 4 golden rules to follow right now to improve your online content.
1. Identify your brand colors
The first rule to follow in web branding is to define your brand colors. Have a set of predefined colors that you always and specifically use to communicate your brand. As in the visual identity example we created for our client, Katty Delgard, you can define a 5 color panel with 2 main colors and 3 soft background colors. Then use your color palette in all your social media posts, so that all your feeds are filled with them. There are several ways to organize the content on your Instagram feed. To keep it simple, you can simply start by alternating posts with a dark background and a lighter background, and inserting a photo (or selfie) every 2 posts. By always respecting the same alternation, you create a visually consistent feed…and therefore more attractive to your audience.
2. Brand all your Stories and Reels
When you swipe through your Instagram Stories or Reels, have you ever noticed that the branded content you recognize most easily are the ones that are visually close? For example those of your favorite coaches or accounts, do they always have a particular style? The answer is probably yes. Like our client, you need to learn how to use unique and consistent branding across all your Stories and Reel content. To help you, Maria created this amazing set of Reels Cover Templates to quickly help you build a great Instagram brand. This 100% authentic “design style” subconsciously allows you to recognize them faster…and therefore consume their web content! And the good news is that it’s pretty easy to create them custom Story or Reel cover templates on Canva. All you need to do is define 1 or 2 font styles and 1-2 colors and photo filters, which you use all the time when creating your social media visuals. By regularly posting Stories, you will quickly get the same effect and boost your account’s traffic statistics.
3. Write a powerful bio
Your bio is the little teaser text that is located under your profile picture on social networks. Whether it concerns Facebook or Instagram, it is very important to pay special attention to your bio. Indeed, it is really the first thing that users will read after landing on your account. So be strategic in what you put in your bio: write a mini-pitch (150 characters maximum on Instagram) using first the strategic keywords of your business (those on which you refer to yourself but also those that are likely to be the most searched by your target). Use action verbs to entice your audience to learn more about you: discover, click, download, explore, buy, contact… Add a clickable link (to your website – as we did here for Wan-Hoï Insurance – your sales page or a Linktree if you have several links to free resources available for example). Make your bio a powerful message that shows your audience how you can help them solve their problems or make their lives better.
4. Use content themes
The themes of your publications should aim at providing your audience with valuable information (concrete tips or more global solutions, technical knowledge or “mindset” inspiration…) directly related to your product or service offers. To boost your brand image, you must create content themes related to your main field of activity but also be able to promote simple and clear offers. Be careful, we are talking about sharing your expertise and publishing thematic content with high added value for your subscribers, while intelligently promoting your offers. If you are like us a service provider or a business consultant, you share thematic content related to your business AND the offers you provide. For example, at the Studio, we specialize in branding and digital communication, so we publish around the themes of digital marketing, themselves connected to the offers we provide, the Incredible Marketing Communication Packs.
No doubt that you will improve your branding on social networks by applying these 4 simple golden rules! You don’t have the time to do it yourself? You want to delegate the management of your online content and the development of your online brand image? We can help you! Every month, our teA+M creates and publishes for you the branded content that will make you stand out and really boost your professional social networks. Tempted to try? Click here to discover our new Social Packs dedicated to Community Management for entrepreneurs.
What are the must-have shades for your brand and marketing content this year? Taste and color are not debatable… And yet, like every year Pantone sets the general tone to define the trend colors of the moment. But how does one adapt them to “branding” and include the right color trends in your creative marketing campaigns? What are the major brand trends to know in 2022? Here’s our little view on the graphic trends to adopt in 2022 and our pro tips to choose them according to your niche.
Pantone Color of the Year 2022: “Very Peri”
The natural and minimalist look with pastel shades
Serenity and calm will still dominate in 2022! There is still a trend towards natural colors. Soft, natural, soothing hues will reassert themselves with beautiful pastel gradients in creative graphic designs for 2022. Pastel tones from organic colors (pastel pink, champagne, muted green, coral…) are perfect for a modern yet minimalist look. This is definitely a trend to follow to seduce all types of audiences!
Pro tip for using organic colors in your branding: use plants, interior design elements, stationery or modern workspaces with natural lighting. This color trend works well for modern brands, try incorporating lifestyle photography to support your brand, use shadows, colors of muten greens, nude, beiges and sandy/coral to best represent this 2022 trend.
Bright and bold colors for a punchy branding
In total contrast to the softer pastel colors, we also have this 2022 color trend to incorporate very bright and “punchy” colors. To symbolize the desire for renewal and optimism, we turn to the acidic colors, almost fluorescent or “neon” as lemon yellow, fuchsia pink, azure blue, acid green or carmine red. They refer to this pop and daring universe which corresponds to the need to find a life full of joy and optimism. Ideal to attract your customers and revive a brand that would perhaps tend to “age”. These shades appeal to young and middle-aged people looking for positive vibes and a touch of freshness.
Pro tip for adapting these bright colors into your brand identity: These colors look great on screen! However, when you print, you risk losing that beautiful brightness in the colors (when converting from RGB to CMYK). Use special print finishes and spot color ink (Pantones are great!) to increase the quality of your branding on printed materials.
3D metallic textures and the Y2K trend
Influenced from 1990’s Pop Culture, and latest advancements in 3D graphic rendering software, this modern metallic visual texture trend uses bright, dreamy, fluorescent colors, matched with holographic and iridescent textures and colors! Immediately bringing a highly modern, cyber and retro look to your brand, to use this Y2K trend, include metallic 3D textures in your content. It is a modern day, pop culture-infused cyber culture: Y2K trend in the visual branding universe which makes your content attract a young, and cyber-focused audiences. Think about it, it’s a futuristic and retro look at the same time! This type of branding is all the rage in China, and is well suited to rejuvenate your brand image and attract more young people in your marketing campaigns.
Pro tip to adapt this 3D metallic Y2K trend in your visual brand identity: the color associations must be well worked and aesthetic. Using this approach in your content will bring a “futuristic” and abstract feel, with a pop culture inspired retro feel! If this suits your brand image, then it may be a must for you to try this year! Try creating a mix of bright tones and strong colors in a very cyber focused way with shadow effects on 3D metallic textures, best created in pro graphic design software like Adobe Dimension.
Primary color palettes to add a little fun with flat vector art
What’s better than a little nostalgia with “flat design” and the assortment of primary colors for a retro look straight out of the 70’s and 80’s. Use primary colors, flat and “fun” vector art to support your branding. This color trend is easy to use, and creates a sense of “fun” for brands. The idea is to marry these simple color palettes with fun, almost childlike designs, and use original vector illustrations in a “cartoon” style to bring your visual identity to life.
Pro tip to adapt these primary colors in your brand visual identity: Simple iconography is also strategic in content communication and marketing, because when we quickly skim through content, we don’t read everything, and seeing bright visual icons helps convey your message. Use primary and simple color palettes combining shades of lemon yellows, cyan blues and bright reds and ultra cheerful visual color, to emphasize key points in your content marketing and brand communication strategy.
86% of consumers say that authenticity is an important criteria when deciding to support or buy from a brand. Powerful branding is key to the success of any marketing strategy. Yes, your brand must be beautiful to seduce your ideal clients. But it must also create meaning, have a mission, tell a story, represent your values! This is to continuously attract customers by creating trust and connexion between your brand and your audience. In reality, your brand identity is not only a story of logos, marketing campaigns or communication! Your branding represents the DNA of your business in all your communication, it is the basis of your brand strategy. How to create an authentic visual identity for your business to stand out from the crowd and naturally attract your ideal clients? Here’s the simple way to build a powerful brand identity and create your branding step by step.
1. Do your creative brainstorming on Pinterest
In your head, you probably already have an idea of what your brand identity will look like! The trick is to translate it into visual references, using Pinterest as THE most creative and useful tool. Here’s the starting point for creating your branding: create an inspiration board or “moodboard” on Pinterest. Save all images, logo screenshots, graphic elements and visual worlds of other brand concepts you like. Don’t limit yourself in your imagination, add all the pins you want, that better reflect your company values.
Here are some questions to ask yourself before you embark on this creative brainstorming process:
What ideas, styles, typography, images best illustrate my business?
What colors and color palettes inspire me?
What are the fonts and graphic patterns that speak to me the most? Cartoon style or modern, vintage or fine and pure, round and feminine or square and strict…
What are the visual styles I like: more natural and fresh, more high tech and urban, more cheerful and colorful…
Once you have collected your ideas (between 20 and 30 pins minimum) try to group them into coherent visual styles by creating sub-tables. You’ll see the magic happen: your brand’s visual universe will take shape little by little! And that’s it, you’ve laid the first stone of the artistic direction to give to your brand image. Now, let’s go into a little more detail.
2. Define your logo style among the 3 main typologies
Your logo is the symbol of your brand. It must be defined according to your company name (naming), your value proposition and your business values. On the techy side, it must be both original to appeal to the public; durable, meaning that you must be able to keep it or make it evolve easily; and flexible, so that it can be adapted to any medium.
Even if there are many different ways to approach a logo design project, we have selected for you 3 main modern logotypes that will allow you to define a unique visual identity:
The simple logo with a custom typography (Example #1 below) based on your brand or company name. We speak of “logotypes” for these logos that include only text.
The standard logo with a vector icon (Example #2 below) representing your core business and a custom typography.
The premium custom logo (Example #3 below) which includes a main icon, a unique typography of your business name and additional graphic elements.
3. Choose your brand colors
Your logo is not the sole element of your branding: once you’ve decided on the style and shape it will take, you now need to choose your brand colors.
To choose them well, we advise you to take into account :
the colors that attract or associate with your ideal customer (Example: if yours are female entrepreneurs in their 20s and 30s, vibrant and feminine colors with a touch of pink gold or gold would suit for example)
the primary colors of your logo: often 2 to 3 main colors that you want to have in your logo.
the secondary colors that you will use on the web and in print to contrast with the primary colors.
The final color palette of your brand identity will certainly be composed of 4 to 6 colors, harmonious and well associated, for a perfectly coherent visual identity.
4. Select your typographies: Serif or Sans Serif?
“Typography is the visual art of words” said the designer Dylan Todd: the font you choose tells a story through all your branding! Your typographies must correspond to your brand image and also be adapted according to the uses (print, web, logo…).
Generally speaking, there are 2 main groups of typefaces:
Sans Serif fonts like Arial, Helvetica, Tahoma, Verdana… give a more dynamic, modern look to your brand. Clear and simple, they symbolize progress and focus on the future. Sans Serif fonts are preferred for the web because they improve readability on our small mobile screens.
Serif fonts such as Times New Roman, Georgia, Garamond… give your brand a more personal style with a more artistic dimension. They can also express authority, professionalism, and the weight of experience in your brand identity.
How to choose among the thousands of fonts available? Consider your brand in a global way: do you think it will be better represented by a bold, modern “Sans Serif” font – like in the WHA example below? Or by a more relaxed “Serif” or script font – like in the Bébé Zen example below ? In fact, the choice is not so difficult because you can combine these two types of fonts in the same graphic charter, as in the Sophrology Connect example!
5. Illustrate your business with a visual universe
Finally, you need to define a photographic style for your brand image. These images – which it is often recommended to refine with a filter corresponding to the atmosphere of your brand – and specific graphic elements that will support all your corporate visual communication. The goal is to allow your audience to immediately identify with these images and to concretely project themselves in using the products and services you offer! Choose 8 to 10 photos on Pinterest or on royalty-free photo banks (such as Pixabay, Unsplash or Pexels) that illustrate your core business and show your universe and/or typical customer (or customer avatar).
Congrats! You now have all the elements and the method to create a powerful brand for your business. The final step is to assemble all this into a single strategic document, your Brand Board. It is the basis of your graphic charter.
Building a brand image is a crucial step in the creation or evolution of your business: choosing to invest in a (truly) professional branding is a decision you will never regret! For 1 simple reason: the creation of your 100% aligned and authentic branding doesn’t stop there. How will your visual universe be declined in your different communication channels? How will you adapt your brand discourse to it? It can be a real challenge to answer those questions!
Do you need help? Our Branding Packs are our best visual identity creation offers for professionals. We create all the graphic elements of your authentic brand identity: logo, graphic charter and complete visual universe 100% customized. And our teA+M will help you build an effective and coherent brand image, in line with your history, your values and your objectives! For any custom request, please contact our team directly.