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7 Christmas marketing actions for your small business + free Canva templates

7 Christmas marketing actions for your small business + free Canva templates

You still don’t know what to do for your Christmas marketing? We have 7 ideas for you to prepare your small business to celebrate the end of year… Even if you only have a few hours a week to organize things in your tight boss schedule! Because Christmas is also the perfect opportunity to develop your brand image and strengthen the connection you have with your customers and prospective buyers. But what can you do quickly to make your biz stand out during the holidays? Here are 7 ideas to implement right now in your business for a simple and successful Christmas marketing plan + your FREE Canva templates to talk about it loud and clear on your social media!

In this article we’ll talk about 7 simple ideas, to help you take action and prepare for Christmas simply and effectively:

  1. Create a festive email signature with beautiful holiday colors
  2. Create a special Christmas contest on social media
  3. Offer freebies or goodies to your best customers: think of digital gifts!
  4. Write a Christmas themed blog post in your business sector
  5. Offer a special VIP discount to your newsletter subscribers
  6. Book a photo or video shoot of you and/or your products with a Christmas theme 
  7. Use our free Canva templates to create your Christmas marketing giveaway on social media
AM Studio & Beboss Create a christmas pro  email signature

2. Create a special Christmas contest on social media

Want to create a buzz around your brand this holiday season? Create a special Christmas contest on social media and ask people to share their best photos or videos related to the vacations. You can offer prizes (free products or services, discounts on your products or services, free audits…) to the winners or simply congratulate them for participating in this contest by thanking them in any way you can. If you organize your contest in partnership with other brands or companies, this action can be really win-win for your brand image!

3. Give gifts to your best customers: think of digital gifts!

For Christmas, who doesn’t like to receive gifts? Especially when they are offered by our favorite brands: the ones we have already fallen in love with! So why not offer a little something to your customers? The best ones are those who buy regularly from you, they are your ambassadors! So spoil them. Offer them something special, like exclusive discounts or gifts, if they do their Christmas shopping with you for example. Also think about digital gifts: e-books, templates, checklists… easy to make, you can export them in PDF and offer them as gifts in Print or Web version. 

AM Studio & BeBoss Create a special Christmas contest on social media

4. Write a blog post around Christmas in your industry

Your blog is the best place to bring value as a gift to your audience! You can write about any topic that has to do with Christmas, from gift ideas and discounts to tips and tricks on how to improve your target audience’s everyday life during the holidays. Just make sure it’s relevant to your field of business. If you’re in the retail industry, for example, this is a great way to engage with your audience and promote one of your products as the perfect gift.

5. Offer a special VIP discount to your newsletter subscribers

If you have a list of subscribers or mailing list, why not offer them a special Christmas discount code just for them? Remember that your newsletter subscribers are already interested in what you have to offer and they will be more likely to buy from you – if they know they can get exclusive discounts on your products or services during the holidays. If you’re into e-comm, you might even consider offering it only if someone orders before 20th December or in the run-up to Christmas, so they can receive their Christmas gifts in time!

AM Studio & BeBoss Book a Christmas-themed photo or video shoot of you and/or your products

6. Book a Christmas-themed photo or video shoot of you and/or your products

Your audience (and you too!) will surely appreciate this Christmas plan! The idea is to do like most influencers: take photos of you or your products staged for Christmas. The beautiful red, gold or silver colors allow you to showcase your products or your brand in an unrivaled way – and it only happens once a year! So make the most of it: if you have the budget to do a Christmas-themed photo or video shooting, it’s great content for your biz. You can use it all month long to communicate your Christmas campaigns and offers across your digital content: your website, your social media pages, your emailings, your advertising campaigns…

7. Use our FREE Canva templates for your Christmas marketing content on social media

We offer you this set of “Just for you” Canva templates to help you easily create beautiful visuals for social media Facebook, Instagram, LinkedIn etc. All you have to do is click on this link and start customizing your Christmas templates in Canva: just add your messages and branding, then upload the images/videos to publish them as stories, posts or reels! Yep! With just a few clicks, you’ll have great content to promote your business this holiday season on social media – for free & without spending hours!

Creative, fun and easy to implement: which of these marketing ideas will you use to create beautiful Christmas marketing and boost your holiday digital marketing ? In this article we’ve given you a few ideas! But to thank you for being there, we’ve also prepared a gift for you. Click here to access immediately your Canva templates to customize for your pro feed! Don’t hesitate to tag us @bebossmama and @amstudiocreatif on your posts so we can see your beautiful Christmas creations. For those of you reading this before the holidays, we wish you a wonderful holiday season, filled with love, happiness, serenity and super motivation.

Cheers! Here’s wishing you a merry & bright festive season in your business!

A+M

Batching: the method to quickly create content that sells

Batching: the method to quickly create content that sells

Creating content for social media is essential to successfully grow your business. And like most entrepreneurs, you probably spend several hours each week designing, creating and publishing your content online. It’s even sometimes a source of stress that you could do without!  And yet, as you know, regularly feeding your accounts with quality content is essential! The “batching” method allows you to save precious time. You don’t know how to organize your content production efficiently or how to publish the content your audience expects? Only with a good content strategy can you attract more of your ideal customers, and make more business online organically (without paid ads). So how do you quickly create digital content that sells? How can you save time and productivity in your social media content creation? In this article, we share with you our “batching” method so that you can implement it into your business today. 

Here’s what we’ll look at:

  • What is batching?
  • How to use batching to save you time while creating quality content 
  • Our method for efficiently batching your content
  • Free masterclass: create the most profitable content for your business quickly “How to batch create 1 month’s content in 1 day”

What is batching?

Who hasn’t found themselves in the situation where they have no idea what to post on their social media or blog? Content is the lifeblood of many creators, entrepreneurs, community managers and online brands. Social media impose their golden rules “Quality + Regularity”, and we all have to create a lot of content, and more and more sophisticated, to continue to attract and sell naturally. And we won’t lie to ourselves: it’s a big job! That’s why the “batching” method was invented by online content creators (like us!): to be able to create faster and more efficiently. 

build your brand like a boss!

Batching is a technique that consists of performing only one group of creative tasks for a few hours. The goal: to create as much content as possible in as little time as possible. The idea is to group similar and repetitive digital content creation tasks together to save a lot of time in your schedule. By performing them in a precise order, you will gradually set up a routine that will allow you to know exactly what and how to post to meet all your deadlines and produce effective content in a minimum of time. So, no more time wasted scrolling endlessly for templates, inspiration and saving ideas you never produce: you get to the point and you have a goal behind each publication. This could be what’s missing in your work week to gain productivity, optimize your creation time, and find moments of pleasure in creating content for your business! 

How to use batching to save time in your content production 

Content batching for social media

To produce your digital marketing content in batches, it’s not enough to find and bundle your content ideas. Yes, you need to take inspiration from what others are doing, from content already published here and there on the web and use Google to identify trends in your industry. To publish effective content that sells YOUR products or services, while saving time, you need to know the basics of branded content batching for social media. AKA our **Secret Sauce**: the one we’ve been using for ourselves, and for our clients for several years now.

Batching social media marketing

SAVE TIME CREATING CONTENT BY USING THESE 5 STEPS & TOOLS

Batching applied to the creation of professional content for social media consists of making a plan of all your content to create a month of content in a single day (our free masterclass explains it all!). 

To use batching in your content creation, we’ve identified 5 key steps:

  1. find the most relevant content ideas on Google ;
  2. organize the different types of content in a calendar on Trello ;
  3. create impactful visuals on Canva ;
  4. write the caption texts;
  5. schedule the publications on Meta Business or third-party applications like Swello or Hootsuite.

You’ll be able to do all of these tasks in a few hours at the same time. By doing things this way, rather than post after post on a day-to-day basis, you won’t waste time looking for information, images, ideas each time. You don’t lose focus and stay focused on a crystal clear roadmap. Anyone who has tried this technique will tell you that it saves a lot of time and energy!

Our method for efficient batch content creation

Here is our simplified method to use batching and create content for your social media that will attract and sell for you in a simple and effective way.

Identify your content pillars

Your content pillars are the main themes of your business. You will identify the keywords and the main topics related to your expertise or your brand identity. In our case, we are a branding and digital communication agency. Our content pillars are:

  • Graphic design / Branding
  • Website creation
  • SEO / Copywriting
  • Digital marketing strategy

We are constantly on the lookout on Google for topics related to our areas of expertise and we always produce our content around these topics. You can create alerts on Google Alert, Feedly or for a more refined research on keywords, tools like Ubbersuggest or SEMRush.

Determine an appropriate content strategy

You’ll break down these topics into different types of content. All of your content on social media should be aimed at one goal: building the “Like, Know, Trust” factor with your audience. You want every person who “stumbles” onto your account to find the information they need to get interested, get to know you and trust you so they want to buy from you. 

To work this magic, you’ll break down your content pillars into different types of specific content, such as: 

  • content that educates, based on your expertise: “how to do this or that to achieve this goal” or “X tips for…”
  • entertaining or inspiring content, based on your unique personality: “When I see my clients do this or that…” or “Mindset for the day”.
  • engaging content that allows you to build a community: “What do you think of this or that?” or “What do you have planned this week for …”
  • promotional content, which aims to sell and promote your offers: “Need to do this? We suggest this…” or “If you want to achieve this goal, here is what we suggest…” 

But there are also other types of content to create and share, depending on your goals, your business, and your typical audience profile. Examples include lead generation (with the promotion of your freebie for example), urgency to act (with the launch of a limited-time offer), storytelling (with a retrospective on your story for example), etc. 

Determine a publication frequency by type of content

Depending on your objectives and your availability, you will determine a post frequency for these different publications. 

As it is very important to remain regular and constant, you must define a recurring frequency for your posts! We recommend 3, 4 or 5 times a week to have good results in digital communication. You will identify days for such or such type of publication. For example, if you choose to publish three times a week, you can decide that on Monday you publish storytelling content, on Wednesday you publish education and expertise content, and on Friday it’s your sales content. 

Batching- the method to quickly create content that sells. CONTENT CREATION DIGITAL MARKETING

Organize all your content for the month in Trello

Once you’ve got your publishing schedule set, you’ll centralize all this information (formats, types, dates, content ideas, texts, visuals, inspirations…) in one place. We use a great application to do this: Trello! In Trello, you can organize your entire editorial calendar that clearly shows: expected date of publication, text content, visual content, hashtags to insert etc. And tags for each publication indicating if there is anything left to do or not. At a glance (literally) you have access to everything and you know exactly what to do and how to do it.

Create your visuals with templates on Canva

Canva is the online content creation application that needs no introduction. But to use it in batching mode, you need to know how to use it intelligently. That is to say, without spending an infinite amount of time looking for templates already created and customizing them each time. The golden batching tip we give you is to create templates in your brand for each type of publication. This way, you will simply come and modify a few elements (texts, graphics, photos…) each time you have to prepare a post…but not start from scratch each time. Time saved by doing this: incalculable!

Free Masterclass: quickly create the most profitable content for your business 

No, you don’t have to become a social media guru to learn how to batch create quality content for your business. Anyone can use Trello to write their posts, Canva to create their visuals and Meta Business to schedule their posts. But the truth is that without a real content strategy, you will may never see results, and you will still spend way too much time on it. Often, you’ll end up going in circles and wasting valuable time searching for and saving tons of free templates and tips… that you don’t have time to exploit. And since you’re an entrepreneur, we know you don’t have time for that! 

There are better ways to learn and to do it much faster.

And that’s exactly why we created a unique and 100% Free Masterclass: 1 month of content in 1 day: how to increase your online sales with content marketing.

Here’s what you’ll learn in the Masterclass:

How to implement the best content strategy for YOUR business & niche 

How to write effective hooks and calls to action that encourage your audience to TAKE ACTION

A super SIMPLE way to create your Reels easily & grow your online audience the best way 

The KEY to creating your branded content super fast (hint: AND not paying for ads to see the results) 

AND PSSST! We’ll be presenting a very special limited-time offer on our brand new Content Creation Mastery online training + its Exclusive Bonuses: worksheets, templates, calendars, texts, tutorials… all ready to use, to help you save even more time in your digital content creation.

Content Creation Mastery Online Course

Content Creation Mastery is our 100% online signature course in content creation & digital marketing. It is designed to help you:

  • master a simple batching method to easily create quality content for the Web, while spending the least amount of time.
  • use the tools necessary for effective content creation, the one that gives the most concrete results for the work done.
  • implement a digital content strategy that attracts your ideal customers, establishes your brand authority while driving profitable traffic to your offers.

Now you know (almost) everything! To quickly create content that sells, you need to apply a batching method that works for you and your business. This method combines Content Strategy and Batch Content Creation. It allows you to avoid the daily stress of managing all the digital communication tasks for your business, and allows you to go higher, faster and further. Want to discover our Secret Sauce? Watch our free masterclass. It will take you only 20 minutes – and I promise it will be better than scrolling through Instagram or Facebook.

Inspirational Quotes to Improve Your Boss Mama Mindset

Inspirational Quotes to Improve Your Boss Mama Mindset

Introduction

Motivating quotes lift up your spirits with a wave of positivity🌈! Inspiring words can help you reach your potential as a business woman or mumpreneur. Be it in your daily routine, your career, with family or in your personal life, the right mindset is important and the right words can help you step out of a rut or help put you back on the right track if you haven’t been feeling it lately.  So, in true #BossMamaMindset style, we are here with today’s dose of inspiration for you! Yes, we’re talking about quotes to keep you motivated and help you start every day with a positive mindset. Let’s get our positive mindset on!

Disclaimer: Affiliate links are used. If you purchase via our links, the Boss Mama Mindset team receive a small commission at no additional cost to you! This helps to keep our website up and running. Thank you for your support. You can read our disclosure here

Every day is a blessing

Make a new start every day, with new resolution, with enthusiasm, love, prayer and silence” – Saint Porphyrios. Every new day that you wake up to, is a blessing! We face our fair share of anxiety every single day. We are bombarded with issues that overwhelm us. That said, each day comes with a ray of sunshine🌞 and new hope🙏. As the quote rightly asserts, every day is a new beginning. Fill your mind with positivity and start FRESH every single day. Let go of the anxiety of yesterday and the unknown of tomorrow. This is the true practice of staying mindful. A great way to start off your day on a bright note is with gratitude journaling and mapping out your objectives for the day! Cheers to #newbeginnings EVERY DAY! Get your Boss Mama Mindset Bullet Journal here.

Diving into positivity

The next quote is one by John Wooden who said Good things take time” . It reminds us that it takes time to build an empire. Try not to beat yourself up if you don’t get all of your to-do’s done in one day. It’s important to differentiate between things that are in your control, and circumstances totally beyond your control. This quote, reminds us that sometimes, things take time. Just think, a baby takes 9 months to come into this world, so this is the perfect example of good things taking time. Enjoy the ride, Boss Mama. It’s a marathon not a sprint! 

It always seems impossible until it’s done

Golden words by Nelson Mandela, this quote reminds us that we can break all boundaries of doubt! Always believe in yourself, as you fight past the fear of the unknown or the impossible! You break the shackles of a negative mindset and allow yourself to believe, which is one of the strongest mindsets to be in. Whenever you may doubt yourself, remember Nelson Mandela’s wise words, “It always seems impossible, until it’s done”.

It is not the challenges that you encounter

This quote by Darlene Brock: “It’s not the challenges that you encounter. It’s what you do when you get there that determines whether you have grit or grace in your life”. So poetic it needs no explanation.

One day you will tell your story

The next powerfully inspiring quote is: One day you will tell your story of how you overcame what you went through and it will be someone else’s survival guide Brene Brown. Isn’t that just the wave of strength we all need? Your pain and struggle can one day help someone to overcome their own battles. 

Laws of attraction in mindset

What you think, you become. What you feel, you attract. What you imagine, you create. Buddha sums up the laws of attraction and reminds us of the power of manifestation. What you choose to focus on is what will manifest in your life. Focus on the positive and be grateful! Pray. Meditate. Start a gratitude journal. It’s a powerful mindset technique to help you channel your gratitude every day. BONUS: If you subscribe to our blog, you will automatically get access to our Free Boss mama Mindset Bullet Journal Templates (available digitally)!

Life is the ultimate teacher

Nothing ever goes away until it teaches us what we need to know.” Pema Chodron. Life is a test and we tend to get to know the syllabus after we’ve received the lessons. Funny, right? But the lessons you learn have a lasting impact. Your struggles teach you to be strong, kind and compassionate. Embrace your struggles, let each moment in your life teach you valuable lessons.

Family and Love 

We end with one of the humblest souls ever to grace the earth, Mother Terasa who once said, What can you do to change the world? Go home and love your family. When you’ve had a hard day, and you need some reassurance, go home and love your family because this is the strongest way to reignite the soul.

Conclusion 

We hope that this article helps you to stay motivated with a healthy & positive mindset for allowing things to take their course, and not pressurizing yourself to breaking point, as many of us do!

Thank you, for reading Inspirational Quotes to Improve your Boss Mama Mindset. 

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Hospital Bag Checklist: What to Pack for Expecting Mums

You’re expecting! Your little baby bump has been getting bigger, friends and family have been constantly asking you “Have you packed your hospital bag!? Are you ready!?” and you’ve been avoiding it but now it’s time to start packing!
But, eek! You just don’t know what you will need or not?? It’s your first baby, as a new mom, you have so many questions, and sometimes the simplest questions leave you suffering from sleepless nights. if like me, by the time I was headed to the third trimester, I still didnt know or understand what baby clothes you needed, what products would help sooth birthing pains, and you don’t need extra stress. That’s why I decided to dedicate this article to “What to pack in your hospital bag” for all my new mama friends out there. When I was pregnant, I loved following mommy blogs and Youtube channels, Facebook groups, watching vloggers (video bloggers) of #mommys and #bossmamas and I know how useful this particular post topic was for me. To all the lovely pregnant or expecting #BossMamas, this one’s for you 💓

Mama’s List

  • Weekend bag
  • Loose pyjamas
  • Comfy day clothes
  • Leggings
  • Gown / robe
  • Slippers / flip flops
  • Comfy, non-slip socks
  • Going home clothes 
  • Nursing tank tops
  • Nursing bras
  • Nipple cream!
  • Nursing pillow
  • Large comfortable dark underwear
  • Maternity pads
  • Toiletries
  • Wash cloth / sponge
  • Shower gel
  • Cotton pads
  • Hair ties
  • Toothbrush
  • Tooth paste
  • Face cream
  • Foundation
  • Brush
  • Deodorant
  • Face wipes
  • Bottled water
  • Prenatal vitamins
  • Extra pillows

Baby’s List

  • Nappies (estimate 8-10 diapers per day for a newborn)
  • Onesies / sleepers / rompers (same, expect 3 or more changes a day)
  • Beanies
  • Mittens
  • Diaper rash cream
  • Warm clothes for baby 
  • Account for your baby being born small, or big. So take size 0 or one-two sizes up in case you have a small or big baby, you will be prepared. 

Newborns need to be kept warm, so consider warm clothing, for example, underneath your baby’s onesie, you might layer a vest. Having your baby in layers is just normal and not considered too much. If you see your baby sweating obviously that’s too much. From personal experience, I am based in a tropical climate, Réunion island and my baby was born in peak summer, and even she needed to be kept in double layered combos in the hospital and newborn phase, simply because newborns can’t regulate their own temperature, remember they have been in your belly for 9 months so they will need those extra layers to keep warm. 

Sometimes you will cover your newborn from top to toe, literally: from a beanie to keep their little heads warm, to mittens for keeping them from scratching themselves, and of course you should make sure your newborn’s feet are covered.

Birthing Partner’s List

  • Weekend bag
  • Comfy clothes
  • Change of clothes
  • Toothbrush
  • Hoody / tracksuit top
  • Comfy shoes / flip flops
  • Pillow
  • Masks 
  • Hand sanitizer
  • Mints

Other Essentials

  • Phone charger 
  • Extra battery
  • Extra charger
  • Contact lenses / reading glasses
  • Masks
  • Hand sanitizer
  • Driver’s license
  • Administrative documents
  • Identity / passport
  • Cash for vending machine/parking
  • Snacks
  • Towels
  • Small Blanket

I remember the nurse saying, you don’t need to have your own pilates ball, the hospital has all the birthing equipment you need 😂 then I knew I had overpacked, LOL! So, to help you avoid that, I created this LIST 👇 (screen shot below!)

I hope this blog post has helped you make sense of what you’re in for mama and I hope that the free checklist helps you! 🌺 Let it be your essential guide to help you rationalize your packing decisions. One last word of reassurance, this little moment in your preggy-life is completely do-able! You got this #BossMama! The time goes by so quick. Before you know it, you’ll be back home enjoying your little bundle of joy, laughing with friends as you retell birthing stories…

Thank you, for reading Hospital Bag Checklist #boss #mama let’s live a motivated mindset! 

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Supercharge Your Productivity with a Bullet Journal (plus free bullet journal printable planners)

Supercharge Your Productivity with a Bullet Journal (plus free bullet journal printable planners)

Lovely #Bossmamas! Are things slipping your mind quite often? Forgot to write the brilliant epiphany you had in the shower? You’re not alone. When things get a tad bit messy or overwhelming and you feel like ripping out your hair, WAIT! I’m here with a brilliant way to save your sanity and increase your productivity by leaps and bounds. Let’s dive into the beauty called a Bullet Journal!

What is a Bullet Journal?

A bullet journal or #BuJo is anything and everything you want it to be. Developed by Ryder Carroll, the BuJo is a glance at your life in one place. In Carroll’s words “It’s an analog system for the digital age. It helps record the past, organize the present and plan for the future.”

Why do I need a BuJo?

For starters it gives you freedom from slump. When you start a bullet journal, your mind gets an illusion of control and BOOM! Now it’s tricked into actually making it a success. With this productivity high, let’s read the benefits of BuJo in bullet points! (Smart, right?)

  • Track your HABITS or DEVELOP new ones: With #BuJo you can track your sleep, workouts, menstrual cycle, moods, water intake, skin care, eating habits to name a few.
  • LIST, LIST and LIST: All your lists, never misplaced and to always keep you on track. Reading, movies, grocery, to-do lists, meal ideas, goals to achieve, the possibilities are endless. You can go crazy with them and MAKE IT HAPPEN!
  • Get organized:  Sounds obvious, doesn’t it? Yet, remains understated. You can organize pretty much everything with your BuJo. Never forget to pay the rent, car insurance and credit card bills when its written down beautifully in the BuJo.
  • Create and customize: The advantage of BuJo over other planners is its ability to mould for you. Run your household or a multibillion-dollar company, it’ll always be at your service. It can be simple or dreamy with glitters and colors. No restrictions. Sky’s the limit! 
  • A little less of technology: Hands down technology wins any day but let your mind dwell in the serene world of pen and paper and the beauty of your own writing.

How can a BuJo improve my productivity?

Using a BuJo is like having a morning routine. You try to be up on time, done with preparing the kids for school and if all goes as planned, then your day is a pleasant breeze! A chain reaction. Once you are on this productivity train, there is no getting down. Here’s how it makes you productive:

  • One-stop place for all your needs. It helps save you massive amounts of time to meal plan, deciding on a book or a movie or when is your child’s school project due and many more by eliminating the process of remembering too many things and then missing out on some of them. A win for less brain stress and #YAY productivity!
  • Brain Dump: To literally dump everything on your mind. The brilliant idea you had during lockdown. Or a way-out for your emotions, especially for those who tend to get anxious. Let your thoughts flow free!
  • Vision Board: A stunning visual imprint for yourself. No boundaries. Travel goals, family goals or a simple visual layout for the month. A vision board can help chalk plans for side-hustle or the path to achieve business goals.
  • Mindset shift: I think by now you’re convinced that a BuJo will cause a revolutionary shift in your mindset. It may just be that 180-degree flip from an overwhelmed mama to a #Bossmama. The boost of this positivity will reflect on your health and life to be on the right track.

Get healthy with a BuJo 

You always put your family first, at times neglecting your own health. It’s time to focus on YOU. Here is how you can implement habit trackers. Do you take vitamins? Then simply try making a check box list of morning / night etc and the days in the month, and see if tracking your vitamins helps you remember to take them or not. I urge you to try this. Gratitude Journalling is also a strong support and coping system, try using a BuJo to write: Daily Appreciations. Write this at the top of a page: “Today I am thankful for…” and try to write down something that you are grateful for every day. Compliment, promise to take care of yourself. It’s called #SelfLove and it’s important. Go ahead and pat yourself on the back #Mama for being so amazing!

Takeaways 

I hope you are inspired to try bullet journaling and I’m confident it’ll help you immensely. Just be yourself when journaling and stop missing out on this brilliant system aiming for perfection. A huge shout out to all the experienced #BuJo #BossMamas, please share your expert opinions for all the newbies out here in the comments below. Do you have specific habit trackers that make you happy and healthy? In this spirit of helping out each other, let’s pass them on in the comments.

Thank you, for reading Supercharge your productivity with a Bullet Journal to learn how to be more productive as a #boss and #mama with a fresh, positive and motivated mindset! 

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How to improve your brand on social media? 4 golden rules to follow

How to improve your brand on social media? 4 golden rules to follow

Want to boost your brand image on social media? Here’s how to improve your branding on all your social networks using simple tips. To boost your business and help you stand out from the competition online, you need to build a recognizable brand universe on your social media. This will make you more visible, more credible, more attractive…and therefore more effective in your digital communication! Want to know how to boost your brand image on social media? In this 100% social media marketing blog post, Aurélie, from teA+M gives you the 4 golden rules to follow right now to improve your online content. 

1. Identify your brand colors

The first rule to follow in web branding is to define your brand colors. Have a set of predefined colors that you always and specifically use to communicate your brand. As in the visual identity example we created for our client, Katty Delgard, you can define a 5 color panel with 2 main colors and 3 soft background colors. Then use your color palette in all your social media posts, so that all your feeds are filled with them. There are several ways to organize the content on your Instagram feed. To keep it simple, you can simply start by alternating posts with a dark background and a lighter background, and inserting a photo (or selfie) every 2 posts. By always respecting the same alternation, you create a visually consistent feed…and therefore more attractive to your audience.

2. Brand all your Stories and Reels

When you swipe through your Instagram Stories or Reels, have you ever noticed that the branded content you recognize most easily are the ones that are visually close? For example those of your favorite coaches or accounts, do they always have a particular style? The answer is probably yes. Like our client, you need to learn how to use unique and consistent branding across all your Stories and Reel content. To help you, Maria created this amazing set of Reels Cover Templates to quickly help you build a great Instagram brand. This 100% authentic “design style” subconsciously allows you to recognize them faster…and therefore consume their web content! And the good news is that it’s pretty easy to create them custom Story or Reel cover templates on Canva. All you need to do is define 1 or 2 font styles and 1-2 colors and photo filters, which you use all the time when creating your social media visuals. By regularly posting Stories, you will quickly get the same effect and boost your account’s traffic statistics. 

3. Write a powerful bio

Your bio is the little teaser text that is located under your profile picture on social networks. Whether it concerns Facebook or Instagram, it is very important to pay special attention to your bio. Indeed, it is really the first thing that users will read after landing on your account. So be strategic in what you put in your bio: write a mini-pitch (150 characters maximum on Instagram) using first the strategic keywords of your business (those on which you refer to yourself but also those that are likely to be the most searched by your target). Use action verbs to entice your audience to learn more about you: discover, click, download, explore, buy, contact… Add a clickable link (to your website – as we did here for Wan-Hoï Insurance – your sales page or a Linktree if you have several links to free resources available for example). Make your bio a powerful message that shows your audience how you can help them solve their problems or make their lives better. 

4. Use content themes

The themes of your publications should aim at providing your audience with valuable information (concrete tips or more global solutions, technical knowledge or “mindset” inspiration…) directly related to your product or service offers. To boost your brand image, you must create content themes related to your main field of activity but also be able to promote simple and clear offers. Be careful, we are talking about sharing your expertise and publishing thematic content with high added value for your subscribers, while intelligently promoting your offers. If you are like us a service provider or a business consultant, you share thematic content related to your business AND the offers you provide. For example, at the Studio, we specialize in branding and digital communication, so we publish around the themes of digital marketing, themselves connected to the offers we provide, the Incredible Marketing Communication Packs.

No doubt that you will improve your branding on social networks by applying these 4 simple golden rules! You don’t have the time to do it yourself? You want to delegate the management of your online content and the development of your online brand image? We can help you! Every month, our teA+M creates and publishes for you the branded content that will make you stand out and really boost your professional social networks. Tempted to try? Click here to discover our new Social Packs dedicated to Community Management for entrepreneurs.