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How to improve your brand on social media? 4 golden rules to follow

How to improve your brand on social media? 4 golden rules to follow

Want to boost your brand image on social media? Here’s how to improve your branding on all your social networks using simple tips. To boost your business and help you stand out from the competition online, you need to build a recognizable brand universe on your social media. This will make you more visible, more credible, more attractive…and therefore more effective in your digital communication! Want to know how to boost your brand image on social media? In this 100% social media marketing blog post, Aurélie, from teA+M gives you the 4 golden rules to follow right now to improve your online content. 

1. Identify your brand colors

The first rule to follow in web branding is to define your brand colors. Have a set of predefined colors that you always and specifically use to communicate your brand. As in the visual identity example we created for our client, Katty Delgard, you can define a 5 color panel with 2 main colors and 3 soft background colors. Then use your color palette in all your social media posts, so that all your feeds are filled with them. There are several ways to organize the content on your Instagram feed. To keep it simple, you can simply start by alternating posts with a dark background and a lighter background, and inserting a photo (or selfie) every 2 posts. By always respecting the same alternation, you create a visually consistent feed…and therefore more attractive to your audience.

2. Brand all your Stories and Reels

When you swipe through your Instagram Stories or Reels, have you ever noticed that the branded content you recognize most easily are the ones that are visually close? For example those of your favorite coaches or accounts, do they always have a particular style? The answer is probably yes. Like our client, you need to learn how to use unique and consistent branding across all your Stories and Reel content. To help you, Maria created this amazing set of Reels Cover Templates to quickly help you build a great Instagram brand. This 100% authentic “design style” subconsciously allows you to recognize them faster…and therefore consume their web content! And the good news is that it’s pretty easy to create them custom Story or Reel cover templates on Canva. All you need to do is define 1 or 2 font styles and 1-2 colors and photo filters, which you use all the time when creating your social media visuals. By regularly posting Stories, you will quickly get the same effect and boost your account’s traffic statistics. 

3. Write a powerful bio

Your bio is the little teaser text that is located under your profile picture on social networks. Whether it concerns Facebook or Instagram, it is very important to pay special attention to your bio. Indeed, it is really the first thing that users will read after landing on your account. So be strategic in what you put in your bio: write a mini-pitch (150 characters maximum on Instagram) using first the strategic keywords of your business (those on which you refer to yourself but also those that are likely to be the most searched by your target). Use action verbs to entice your audience to learn more about you: discover, click, download, explore, buy, contact… Add a clickable link (to your website – as we did here for Wan-Hoï Insurance – your sales page or a Linktree if you have several links to free resources available for example). Make your bio a powerful message that shows your audience how you can help them solve their problems or make their lives better. 

4. Use content themes

The themes of your publications should aim at providing your audience with valuable information (concrete tips or more global solutions, technical knowledge or “mindset” inspiration…) directly related to your product or service offers. To boost your brand image, you must create content themes related to your main field of activity but also be able to promote simple and clear offers. Be careful, we are talking about sharing your expertise and publishing thematic content with high added value for your subscribers, while intelligently promoting your offers. If you are like us a service provider or a business consultant, you share thematic content related to your business AND the offers you provide. For example, at the Studio, we specialize in branding and digital communication, so we publish around the themes of digital marketing, themselves connected to the offers we provide, the Incredible Marketing Communication Packs.

No doubt that you will improve your branding on social networks by applying these 4 simple golden rules! You don’t have the time to do it yourself? You want to delegate the management of your online content and the development of your online brand image? We can help you! Every month, our teA+M creates and publishes for you the branded content that will make you stand out and really boost your professional social networks. Tempted to try? Click here to discover our new Social Packs dedicated to Community Management for entrepreneurs. 

Branding your new business for success

Branding your new business for success

Lately I’ve been feeling more confident in my business and have noticed some points which I would like to share. The life of a self made female business owner is highly rewarding when done right! If you are struggling to successfully find clients and make sales, if you are taking too many shortcuts in the beginning, you will soon discover why investing in your branding can make the world of difference to ensure your long term growth and business success. Developing your branding need not be a massive struggle. When done right, branding can set your business up for maximum success. In this article, we will discuss why it is important to consider your branding if you want to ensure long term growth and success for your business.

Your branding

What your audience sees

If your web pages or social media account is unattractive, will your ideal clients stop and check it out? If you don’t have exciting & interesting content, will your customers be able to engage with it? Will you make sales? Will your business be able to grow and scale? You know branding is crucial for your business success. Achieving an effective visual brand can be difficult without professional help or the right coaching. If your goal is to create a visually pleasing brand for your clients to showcase what you can offer them, it means that they choose to work with you quicker— if it’s visually clear and understandable. This is the power of branding. With strong branding, your clients know right from the start what you can do to help serve their needs.

Your own personal branding

Consider for a moment your own personal brand. When new leads land on your social media pages, what do they see? What is preventing you from achieving a successful visual brand? Could there be a problem with your cover image? Or is it your brand colors? Or could it be that you have not clearly defined your niche so you may be communicating with too broad an audience? Your visual brand can represent or misinterpret your business if it is not done the right way. The question is, where did it go wrong for you? What are your biggest struggles in maintaining your branding across all platforms? Leave your comments below. Now let’s talk about what a visual brand is first. 

Visual Branding in business

What is a visual brand?

Your visual brand creates an emotional connection between your brand and your ideal client. This is achieved through a clever use of graphic styles, colors, shapes, and fonts. Together, these elements are used in a company’s logo design, website, social media pages, business cards, and such. It is the look that represents your goals, your niche, and business as a whole. Look at your favorite successful brands and business entrepreneurs / Boss Mamas who you follow and admire? I bet you all of these elements are strategically worked out in their branding which has ensured their business success.

Why is it vital for your business?

Your ideal client’s first impression is crucial. Your business’s visual branding is the first information they will be seeing and experiencing about your business. It is also one of the main factors influencing if they will continue with your business or not. 

Is your visual brand supporting your business?

Can your visual brand attract clients and help you make money online? Can it immediately show your niche your amazing products and services? What about your visual communication and messaging? Do each of your posts clearly communicate to your audience what they can get when they choose to work with you? If you are not (confidently) answering yes to these questions, then Boss Mama… You can, and should improve your visual branding and communication strategy to help you reach more clients. You see, branding goes far beyond a simple logo and color selection. Your branding is made up of every single decision you make towards showing the world what your business looks like and what it communicates, in a visual manner. Small details like your chosen colors, can greatly affect your ideal client’s perception.

Once you’ve fixed the issues of your visual brand, what about the future? Can your visual brand help you grow your business? Well clearly yes, because if you have branding which enhances your overall business image then you will surely win more clients meaning that branding is vital to your business success.

Long term business growth

Why is your branding vital to scaling?

Investing in a unique personal brand growth and scalability strategy, shows that you are committed to branding your new business for success. It shows you are thinking about your long term brand strategy. About what you wish to achieve for your business. About what you wish to communicate to your audience throughout your annual marketing calendar. And about your plans to grow and scale. If your brand is in-line with this vision (i.e your brand strategy) and this strategy is well mapped out, your branding and communication can support your global business objectives and goals. This can help you to deliver to your ideal clients, answering to their needs, helping their struggles…. Your branding should speak to all of this to attract the right customers to your business to help you get there.

The successful branding snowball effect

If your visual brand can improve your visibility and reach, it can win you more clients. Your branding has the ability to grow positively with your business like a snowball effect. A personal brand that grows with your business, maximizes the potential for you to reach and attract new customers. It’s a wise decision to make your visual brand ready for growth from the very beginning to ensure your business can move forward faster. But effective visual brands does not happen by accident. You can’t just randomly choose fonts and colors and hope for the best. Hiring a professional in the early stages can make your business scale faster. Using a professional designer does cost money, just like every investment you make for your business. Now imagine how much more money you’ll be losing if you don’t have high-quality branding? Your investment has so much value you would be naive to ignore the importance of branding if you wish to take your business through from launch idea to successful online brand.

An all-in-one solution for female entrepreneurs, coaches or consultants

If you realize the value, and are ready to invest in a brand branding expert who understands what you need and can help you achieve your branding goals, you can take a look at the Boss Mama Branding Packs that can set your business up for success right from the beginning. The difference is that we consider all the necessary elements to build a successful online brand (far beyond a simple logo). When you order a branding pack from the Boss Mama Branding studio, you will be working 1:1 with me {Maria}. I will be coaching you through the brand creation process, from brainstorming your idea to creating successful launch graphics. You will get a gorgeous new custom-designed logo, and you will have your visual brand mapped out for you, ready to use across all of your social media.

What’s special about these packs?

With every Branding Pack ordered you will get a BONUS set of Canva templates personalized and branded with your new branding. Boss Mamas, if you are looking for your content creation GAME CHANGER then this is for you because it help you when you create your content (your social media posts, your training courses, your workbooks, your stories, your lead magnets, etc). With this, you will be able to produce well-branded content for your business with ease!

Now you know what you need to do so do not waste any more time thinking about the “what if’s”. Two years ago, I had no choice but to put 100% into building my personal brand and online business and I took action. Now, 2 years later I am confident in my business, I have regular and loyal clients and I have helped so many women from all around the world create incredible brands and have helped them grow their online businesses. 

Are you ready to take your business to the next level and set yourself up for your long term branding success?

Boss Mama, if you are ready to take action, click the button below:

If you need more information, let’s start the conversation via Email, simply fill in get in touch via direct message / private message through Instagram or Facebook

ps. Several additional options are possible depending on your needs. I’ll be happy to give you a tailor-made solution, just request your specific brand kit elements and we will create a custom quote / bespoke order specially for you.

Why is your branding so vital to scaling?

Why is your branding so vital to scaling?

If your website or social media account is unattractive, will your ideal clients stop and check it? Will you be able to create engagement? Will you get sales? Will your business be able to scale? Achieving an effective visual brand can be difficult without professional help or the right coaching. But what is preventing you from achieving a successful visual brand? Could there be a problem with your font? Or is it your colors? Your visual brand can represent or misinterpret your business if it is not done the right way. The question is, where did it go wrong for you? What are your biggest struggles in maintaining your branding across all platforms? Before we get to that, let’s talk about what a visual brand is first. 

What is a Visual Brand?

The visual brand creates an emotional connection between your brand and your ideal client through the colors, shapes, and fonts that are used in the company’s logo design, website, social media page, business cards, and such. It is the look that represents your goals, your niche, and business as a whole. 

Why is it vital for your business?

Your ideal client’s first impression is crucial, and your business’s visual is the first information they will be seeing and experiencing about your business. It is also one of the main factors if they will continue with your business or not. 

Is your visual brand working?

Can your visual brand attract clients and help you make money online? Can it show your niche, your product, your services? What about your visual communication and messaging? Did you know that your tone of voice and written content also form part of your branding? Are your branded pages and content SEO-Friendly (Search Engine Optimized content) to ensure your visibility through Google?

 

Can you answer these questions yes, confidently? If your branding fails to do its task, then there must be something wrong. Have you checked the colors you’re using? Does your background look good with your images? Is your page communicating clearly to deliver on your overall brand strategy? 

 

Small details like your chosen colors, can greatly affect your ideal client’s perception. It’s like going to a funeral wearing a colorful and flashy outfit. That is just wrong and inappropriate. The same applies to your visual brand. With the wrong representation of your business, your ideal clients will get the wrong impression of what you have to offer. 

 

This is just your colors, what if there are other problems with your visual brand? What if the fonts you used are too hard for the eyes to read matched with your background? How bad will that affect your business? 

 

Your font is like your accent. It is your unique tone of voice. If the font you chose is childlike, casual, playful… will it look good on your formal looking website? It all depends on what visual brand you wish to achieve.

 

Once you fixed the issues of your visual brand, what about the future? Can your visual brand help you scale your business? Is your visual brand part of your growth strategy?

Why is your branding vital to scaling?

Investing in a unique personal brand shows that you are committed to success. It shows you are professional. If your brand is in line with your vision and focuses on the needs of your ideal clients, it can attract the right customers to your business! Read that again. The exciting this is that your branding shouldn’t stop there! It should be able to scale your business as well! 

 

If your visual brand can scale your visibility and reach it means that it can help you win more clients. It means that it has the ability to grow positively when your business grows (like a snowball effect). A personal brand that grows with the business maximizes the potential to reach and attract new customers. It would be a wise decision to make your visual brand ready for growth from the beginning so your business can move forward faster, but an effective visual brand that can scale your business never happens by accident. You can’t just randomly choose fonts and colours and hope for the best. 

 

Hiring a professional in the early stages can also make your business scale faster. Using a professional designer does cost money, but can you imagine how much more money you’ll be losing if you don’t have high-quality branding? Your investment has so much value you would be naive to ignore the importance of branding if you wish to take your business seriously.

 

If you want to save now and in the future, invest in a coaching expert who understands what you need and can help you achieve your goal. At BossMama we’ve got branding packs that can surely satisfy your branding needs. The difference is that we consider all the necessary elements to build a successful online brand. It’s not just a logo, when you invest in one of our Branding Packs, we map out for you your entire visual universe so that you can scale and have branding to support you and your evolving business. We can even change it to match your specific needs and niche, mail all your request to contact@bossmama-mindset.com.


At the Boss Mama Branding studio, we will translate your business ideas into the perfect branding that matches you and your business today and for your businesses future growth. Check out out latest Branding Pack offers here now at https://bebossmama.com/branding-packs/.

Tell us below, what is your biggest struggle in creating your visual branding and how would you like me to assist you?

 

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