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Branding your new business for success

Branding your new business for success

Lately I’ve been feeling more confident in my business and have noticed some points which I would like to share. The life of a self made female business owner is highly rewarding when done right! If you are struggling to successfully find clients and make sales, if you are taking too many shortcuts in the beginning, you will soon discover why investing in your branding can make the world of difference to ensure your long term growth and business success. Developing your branding need not be a massive struggle. When done right, branding can set your business up for maximum success. In this article, we will discuss why it is important to consider your branding if you want to ensure long term growth and success for your business.

Your branding

What your audience sees

If your web pages or social media account is unattractive, will your ideal clients stop and check it out? If you don’t have exciting & interesting content, will your customers be able to engage with it? Will you make sales? Will your business be able to grow and scale? You know branding is crucial for your business success. Achieving an effective visual brand can be difficult without professional help or the right coaching. If your goal is to create a visually pleasing brand for your clients to showcase what you can offer them, it means that they choose to work with you quicker— if it’s visually clear and understandable. This is the power of branding. With strong branding, your clients know right from the start what you can do to help serve their needs.

Your own personal branding

Consider for a moment your own personal brand. When new leads land on your social media pages, what do they see? What is preventing you from achieving a successful visual brand? Could there be a problem with your cover image? Or is it your brand colors? Or could it be that you have not clearly defined your niche so you may be communicating with too broad an audience? Your visual brand can represent or misinterpret your business if it is not done the right way. The question is, where did it go wrong for you? What are your biggest struggles in maintaining your branding across all platforms? Leave your comments below. Now let’s talk about what a visual brand is first. 

Visual Branding in business

What is a visual brand?

Your visual brand creates an emotional connection between your brand and your ideal client. This is achieved through a clever use of graphic styles, colors, shapes, and fonts. Together, these elements are used in a company’s logo design, website, social media pages, business cards, and such. It is the look that represents your goals, your niche, and business as a whole. Look at your favorite successful brands and business entrepreneurs / Boss Mamas who you follow and admire? I bet you all of these elements are strategically worked out in their branding which has ensured their business success.

Why is it vital for your business?

Your ideal client’s first impression is crucial. Your business’s visual branding is the first information they will be seeing and experiencing about your business. It is also one of the main factors influencing if they will continue with your business or not. 

Is your visual brand supporting your business?

Can your visual brand attract clients and help you make money online? Can it immediately show your niche your amazing products and services? What about your visual communication and messaging? Do each of your posts clearly communicate to your audience what they can get when they choose to work with you? If you are not (confidently) answering yes to these questions, then Boss Mama… You can, and should improve your visual branding and communication strategy to help you reach more clients. You see, branding goes far beyond a simple logo and color selection. Your branding is made up of every single decision you make towards showing the world what your business looks like and what it communicates, in a visual manner. Small details like your chosen colors, can greatly affect your ideal client’s perception.

Once you’ve fixed the issues of your visual brand, what about the future? Can your visual brand help you grow your business? Well clearly yes, because if you have branding which enhances your overall business image then you will surely win more clients meaning that branding is vital to your business success.

Long term business growth

Why is your branding vital to scaling?

Investing in a unique personal brand growth and scalability strategy, shows that you are committed to branding your new business for success. It shows you are thinking about your long term brand strategy. About what you wish to achieve for your business. About what you wish to communicate to your audience throughout your annual marketing calendar. And about your plans to grow and scale. If your brand is in-line with this vision (i.e your brand strategy) and this strategy is well mapped out, your branding and communication can support your global business objectives and goals. This can help you to deliver to your ideal clients, answering to their needs, helping their struggles…. Your branding should speak to all of this to attract the right customers to your business to help you get there.

The successful branding snowball effect

If your visual brand can improve your visibility and reach, it can win you more clients. Your branding has the ability to grow positively with your business like a snowball effect. A personal brand that grows with your business, maximizes the potential for you to reach and attract new customers. It’s a wise decision to make your visual brand ready for growth from the very beginning to ensure your business can move forward faster. But effective visual brands does not happen by accident. You can’t just randomly choose fonts and colors and hope for the best. Hiring a professional in the early stages can make your business scale faster. Using a professional designer does cost money, just like every investment you make for your business. Now imagine how much more money you’ll be losing if you don’t have high-quality branding? Your investment has so much value you would be naive to ignore the importance of branding if you wish to take your business through from launch idea to successful online brand.

An all-in-one solution for female entrepreneurs, coaches or consultants

If you realize the value, and are ready to invest in a brand branding expert who understands what you need and can help you achieve your branding goals, you can take a look at the Boss Mama Branding Packs that can set your business up for success right from the beginning. The difference is that we consider all the necessary elements to build a successful online brand (far beyond a simple logo). When you order a branding pack from the Boss Mama Branding studio, you will be working 1:1 with me {Maria}. I will be coaching you through the brand creation process, from brainstorming your idea to creating successful launch graphics. You will get a gorgeous new custom-designed logo, and you will have your visual brand mapped out for you, ready to use across all of your social media.

What’s special about these packs?

With every Branding Pack ordered you will get a BONUS set of Canva templates personalized and branded with your new branding. Boss Mamas, if you are looking for your content creation GAME CHANGER then this is for you because it help you when you create your content (your social media posts, your training courses, your workbooks, your stories, your lead magnets, etc). With this, you will be able to produce well-branded content for your business with ease!

Now you know what you need to do so do not waste any more time thinking about the “what if’s”. Two years ago, I had no choice but to put 100% into building my personal brand and online business and I took action. Now, 2 years later I am confident in my business, I have regular and loyal clients and I have helped so many women from all around the world create incredible brands and have helped them grow their online businesses. 

Are you ready to take your business to the next level and set yourself up for your long term branding success?

Boss Mama, if you are ready to take action, click the button below:

If you need more information, let’s start the conversation via Email, simply fill in get in touch via direct message / private message through Instagram or Facebook

ps. Several additional options are possible depending on your needs. I’ll be happy to give you a tailor-made solution, just request your specific brand kit elements and we will create a custom quote / bespoke order specially for you.

Why is your branding so vital to scaling?

Why is your branding so vital to scaling?

If your website or social media account is unattractive, will your ideal clients stop and check it? Will you be able to create engagement? Will you get sales? Will your business be able to scale? Achieving an effective visual brand can be difficult without professional help or the right coaching. But what is preventing you from achieving a successful visual brand? Could there be a problem with your font? Or is it your colors? Your visual brand can represent or misinterpret your business if it is not done the right way. The question is, where did it go wrong for you? What are your biggest struggles in maintaining your branding across all platforms? Before we get to that, let’s talk about what a visual brand is first. 

What is a Visual Brand?

The visual brand creates an emotional connection between your brand and your ideal client through the colors, shapes, and fonts that are used in the company’s logo design, website, social media page, business cards, and such. It is the look that represents your goals, your niche, and business as a whole. 

Why is it vital for your business?

Your ideal client’s first impression is crucial, and your business’s visual is the first information they will be seeing and experiencing about your business. It is also one of the main factors if they will continue with your business or not. 

Is your visual brand working?

Can your visual brand attract clients and help you make money online? Can it show your niche, your product, your services? What about your visual communication and messaging? Did you know that your tone of voice and written content also form part of your branding? Are your branded pages and content SEO-Friendly (Search Engine Optimized content) to ensure your visibility through Google?

 

Can you answer these questions yes, confidently? If your branding fails to do its task, then there must be something wrong. Have you checked the colors you’re using? Does your background look good with your images? Is your page communicating clearly to deliver on your overall brand strategy? 

 

Small details like your chosen colors, can greatly affect your ideal client’s perception. It’s like going to a funeral wearing a colorful and flashy outfit. That is just wrong and inappropriate. The same applies to your visual brand. With the wrong representation of your business, your ideal clients will get the wrong impression of what you have to offer. 

 

This is just your colors, what if there are other problems with your visual brand? What if the fonts you used are too hard for the eyes to read matched with your background? How bad will that affect your business? 

 

Your font is like your accent. It is your unique tone of voice. If the font you chose is childlike, casual, playful… will it look good on your formal looking website? It all depends on what visual brand you wish to achieve.

 

Once you fixed the issues of your visual brand, what about the future? Can your visual brand help you scale your business? Is your visual brand part of your growth strategy?

Why is your branding vital to scaling?

Investing in a unique personal brand shows that you are committed to success. It shows you are professional. If your brand is in line with your vision and focuses on the needs of your ideal clients, it can attract the right customers to your business! Read that again. The exciting this is that your branding shouldn’t stop there! It should be able to scale your business as well! 

 

If your visual brand can scale your visibility and reach it means that it can help you win more clients. It means that it has the ability to grow positively when your business grows (like a snowball effect). A personal brand that grows with the business maximizes the potential to reach and attract new customers. It would be a wise decision to make your visual brand ready for growth from the beginning so your business can move forward faster, but an effective visual brand that can scale your business never happens by accident. You can’t just randomly choose fonts and colours and hope for the best. 

 

Hiring a professional in the early stages can also make your business scale faster. Using a professional designer does cost money, but can you imagine how much more money you’ll be losing if you don’t have high-quality branding? Your investment has so much value you would be naive to ignore the importance of branding if you wish to take your business seriously.

 

If you want to save now and in the future, invest in a coaching expert who understands what you need and can help you achieve your goal. At BossMama we’ve got branding packs that can surely satisfy your branding needs. The difference is that we consider all the necessary elements to build a successful online brand. It’s not just a logo, when you invest in one of our Branding Packs, we map out for you your entire visual universe so that you can scale and have branding to support you and your evolving business. We can even change it to match your specific needs and niche, mail all your request to contact@bossmama-mindset.com.


At the Boss Mama Branding studio, we will translate your business ideas into the perfect branding that matches you and your business today and for your businesses future growth. Check out out latest Branding Pack offers here now at https://bebossmama.com/branding-packs/.

Tell us below, what is your biggest struggle in creating your visual branding and how would you like me to assist you?

 

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How to Improve Your Social Media Brand

Do you post interesting and engaging content, and you put many hours into your Instagram and Facebook accounts… But not so much into your VISUAL IDENTITY or Social Media brand? If you’re posting randomly, unbranded content and think: “It will be OK, people know who I am” or, maybe you don’t see the value in fully branding your posts with logos, brand colors (for example) because it’s supposed to be authentic, personal… Today, I am going to debunk this misconception and share a few key points which might help you LEVEL UP your Social Media Branding Strategy. Once you create a RECOGNIZABLE and harmonious Social Media Brand, it should be easy for your ideal clients to recognize who you are and to think of you next time they need your services! If your posts or stories are getting low engagement rates, and you’re just hearing crickets when you post your offers, it might be the moment to try a few simple techniques which could completely improve your results! 

1 Identify Your Brand Colors 

Choose a color palette with Primary and Secondary colors. Why? Because initially you’re going to want to use your Primary brand colors everywhere… but having all your posts in the same color gets boring! So subtly included secondary colors to enhance your overall look and feel and to create a strong visual brand. To show you what I mean, have a look at my Instagram re-brand. If you notice the older posts had zero branding, this was the time I was not invested into my personal brand as I was employed by creative agencies… then Nov 2019, I launched my full-time freelancing business and, I went from always posting in my Primary brand colour peach, inspired by the #pantonecoloroftheyear2019 and progressively, when I started including a secondary color, like this post here… Suddenly, BOOM!! 10000% better! It’s like my whole world just changed and now I am getting a lot more new followers, much higher engagement rates and more people are contacting me to make project requests! Sometimes a simple adjustment can go a long way. Need help with this? Feel free to Get in touch!

2 Create a Brand Personality with Key Visuals

Do you absolutely love adding pink flamingos in your branding like our A+M brand, so do we, so much so that we just had to include our favorite visual elements in our brand: tropical palm leaves, nordic geometric shapes, and flamingos🤩! Initially, one might think, hey, that’s a little eccentric! However, I speak from experience, sometimes you need to choose visual elements which people will recognize (it could be anything you feel is visually aligned to your brand essence) to make your brand recognizable and personal! Still to this day, we have people talking about the bold Pink Flamingos like A+M Studio Créatif

3 Post high quality, and not bad quality. 

You’d think this was obvious, but no. I see so many brands make this mistake of posting below grade shots, unedited, unbranded and it just looks unprofessional. This is specifically for your professional business account, and obviously not for your personal account. You can keep your family lunch photos with your grandma and cousins unedited… No problem there. I’m specifically talking about your professional business brand. Be careful of posting images which are not high quality, as users are so sensitive to quality and let’s face it. We all judge. The bible teaches us don’t judge, but in branding, the initial moment somebody views your brand, it’s the moment they could be evaluating whether they wish to align themselves with your brand or not! The difference of QUALITY could be the make or break. Home-shot photos are fine if you have the right angle, lighting and add some beautiful photo filters afterwards. When in doubt, ask a professional to help you edit your photos. You can also ask your favorite FB Groups what they think, and you will see… and of course you should try to take your own photos wherever possible! Maybe consider investing in some lighting equipment, a tripod, especially if you are an entrepreneur and plan on taking daily photos or videos. This could be a simple investment which could make a massive difference for your online brand.

4 Be Consistent and Follow a Post Schedule

It’s the number one rule in today’s online social media driven world, that content is king and that posting CONSISTENTLY is what users want. I used to think, “Ahhhh no. I don’t have time to post every day, let alone consistently. I will just post when I have time.” Ok… Then your followers and audience will forget about you and you might not be top of mind when they need someone with your services! So, take the time to think of a Social Media Content Strategy (send me an email if you need help with this, be sure to add “Social Media Strategy” in the subject line) and if you are serious about growing your Social Media Brand and online business, having REAL people contact you and ask you for your services, then you are going to have to start taking your online Social Media Strategy serious. If you start implementing a content strategy, a weekly calendar, a monthly calendar etc… outlining when you plan on posting and what your content / message is going to be… (for both Posts and Stories) Yes! It’s quite a bit of work! However, if you dedicate yourself to posting regular Posts and Stories you might start to see your website traffic pick up, you might start selling more products, you might have more users clicking to discover YOUR OFFERS and BOOM!!! This is where the magic happens, when YOU are top of mind 😉 This takes me to my next point.

5 Invest in Your Brand and Pay a Pro

It’s the common misconception: “I’m just starting my business, I have no budget, so I have to do everything myself”. Sound familiar? I think every single entrepreneur starts off thinking like this. Until they bang their heads a hundred times, losing precious time!!! STRUGGLING to do everything, struggling to learn everything…. and especially to struggle through this all alone #solopreneurs are truly resilient. However, when they evolve past this initial phase, when they want to grow! They realize they just cannot do everything themselves. So, let’s learn from their mistakes. ASK YOURSELF, if you are going to:

  1. Build a successful online brand
  2. Maintain a visually consistent (desirable) brand
  3. Grow your brand

Then you need to ask for some help from the professionals and you will get what you pay for! Don’t always try to look for the cheapest solution in all you do. If building a professional Social Media Brand is top of your priority list then you should invest adequately, and it’s a real simple equation, you get what you pay for. So, if this is your moment to LEVEL UP and take your online Social Media Brand to the highest level, then go ahead and hire an experienced Graphic Designer to help you create professional branded graphics, logos and templates which you could use to help you in your future… Templates are like the golden gem of social media graphics!! To be honest, it’s something like the Ace up your sleeve when playing poker… At the end of the day, Time is money… If you are losing precious time trying to do everything yourself you will never be able to scale and grow your brand or business. PRO TIP: If you invest with a professional Graphic Designer, ask them to help you to create a brand kit with templates which you can use yourself afterwards!! Then your investment will help you improve your overall brand but also it will help you SAVE TIME in the future, which will in turn save you MONEY!! It’s a complete no brainer. 

Conclusion

Sometimes you need to invest, in order to improve your Social Media Brand. This can be the make or break if you are battling to grow your Social Media audience, and you have been trying to do everything alone (been there, done that… now, I have a few go-to freelancers, specifically Copywriters, Photographers and Video editing specialists) because I’m a Graphic Designer and Website Creator, I’m not a Copywriter, Photographer nor a Video specialist, so even if I could do it alone, it will probably take me very long, which just becomes a massive time waster for me. I’ve learnt the hard way, I’d rather pay a pro to help me get it done quickly and at a high standard, instead of me trying to struggle through something which will only leave me frustrated and with a lower quality result, well…. stick to your niche and spend your days doing the jobs you LOVE, and let the pros help you 🙂

Need help or advise in Graphic Design from someone who has build many Social Media Brands and recently re-branded herself (yes! Me:) then get in touch and ask to book a no-obligation 30 minute FREE discovery call to learn how I can help you improve your Social Media Brand and overall Content Strategy. Sometimes, the smallest changes can have the biggest positive impact. Go ahead, and invest in your future, it’s completely worth it if you are serious about growing your online business.

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ARE YOU READY TO SUPERCHARGE YOUR BUSINESS?

Whether you’re a start-up or an established business, Maria will bring creative ideas and powerful insight to shape your brand and help you build a following. As a business owner herself, Maria knows just what it means to go the extra mile for her clients – even for those of you with zero budget, SUBSCRIBE to the mailing list and get access to the FREE chapter from her guide: “How To Create Your Logo & Personal Brand To Help You Monetize Your Skills Online”. In this FREE CHAPTER, you will get FREE ADVICE and TIPS on HOW TO CREATE your LOGO and PERSONAL BRAND.

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Learn from Nike and their For Once campaign

Nike’s “For Once, Don’t Do It” campaign brings worldwide appreciation for the big brand voicing the feeling on everyone’s mind. So many people come from mixed race backgrounds, it’s hard to sit back and do nothing, say nothing, so a massive ‘well done’ to Nike, for taking the shock, horror and devastation which everyone is feeling, and giving it a loud and powerful voice and thank you for using the power of advertising for something good! 

As a brand, it is so easy to focus on pushing offers and trying to make sales, that the idea of just sharing a powerful message is often overlooked! We all see the big brands do it, but why do we not apply this to our brand strategy? People often ask me how they can increase their Instagram followers, how they can increase traffic to their sites… it’s all too easy to fall under the white noise of social media advertising. To just be scrolled past because “you’re just another one trying to sell me something” (is what your users are thinking) for example, if I am relaxing on my couch on a Sunday evening, trying to rest before a busy week, I do not want to be bombarded with a sales pitch by some random Facebook marketer, looking to get me to pay a buck-load of money for some random thing? In today’s article, I am going to share some tips on how you can use your brand voice to spark interest in the eyes of many and boost your brand in a different way, as I believe we can all learn from Nike. This Ad Campaign is just so powerful, it really speaks to me. Take a look:

Take a look:

#UntilWeAllWin
For once, Don’t Do It | Nike

If you can’t view the video: here’s the full script of the ad: “For once, Don’t Do It. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be a part of the change… be a part of the change. Let’s all be a part of the change.” —Nike

With no slogan!

#micdrop. 

Today, I think we can all learn from Nike. 

Define your brand voice and use it

Let’s face it. Ad’s make up a massive part of social media, and as a successful brand, you need to have some ads and ad campaigns in your brand strategy. We’ve already established that it’s damaging to your brand to always try to sell something… so break away from this habit right away. Use scheduled posts or plan some sort of a timetable that fits in-line with your workflow and planning, for example : Mondays: motivation, Tuesday: Tips / educate your audience, Wednesdays: Can be your Sales days for example… In between the sales pitch try breaking away from the annoying monotony and re-define your brand voice! Ask yourself, what makes my brand relatable, what makes my brand something worth following? Use your voice to share regular and scheduled posts that you feel your brand aligns to! If you are supporting a certain cause, you should talk about it! If you adopt this approach, you should attract people who align themselves to the same values as you! They don’t call it the #lawsofattraction for nothing 😉 Now it’s your turn to talk about topics you feel strongly about. If you feel confident enough to add your logo and brand onto the post, it means that you have a subject that you can align yourself with! Try using this in your advertising, try using this voice to spark a viral ad which could be more powerful than your 50% discount which everyone offers and in the end does not gain likes or new followers. 

Every small voice counts

It’s easy to sit back and say nothing. If we can learn anything from all the great influential activists, it’s that every little bit of voicing the right message, is a win. No matter how small you think your actions are, if you can make a small positive change, and you influence someone in a positive way to make that change and this snowballs… well that’s just the power of using the media for good. It’s so often abused to sell products and sometimes, the power of the media should be just used to share a positive message. Just like what Nike did today. If your brand creates a positive message, and even if you just get 1 share, and that share is liked by more people and they are all getting the right message, no matter how small the message, it is a win! You have already helped us all move forward in the right direction. I also hesitated in writing this post, I thought, how is my random blog post going to help anyone but look, you’re reading this now and maybe you will make a small change to your advertising and it might help you gain new followers! Then, my dear Watson, I have won and this makes me quite happy knowing that my small little blog post could help even one person in their brand growth strategy…well… then it’s alright and worth the effort in writing it!

Make meaningful partnerships and collaborations

Sometimes a great brand strategy is to partner up with other brands. Try to find brands which align to your core brand values and consider supporting local businesses, contacting charities, local brands or sports teams for sponsorship deals. Try hosting an online seminar or creating a Facebook Live. It’s always nice to see shared growth and progress between partnered brands and meaningful messages to their audiences emphasising that winning together is the best kind of win. 

Conclusion

You don’t always have to sell in order to boost your brand. We certainly can learn from Nike and I hope that this post inspires you to consider some out-of-the-box brand strategies to reach your audience and in turn, generate great leads and sales! In closing, I want to say that Nike, once upon a time, did an ad campaign with Colin Kaepernick. In the following months, Nike saw a significant sales growth and as a result, their stock price went up 25% over the following 18 months! Hopefully, now you can see that you can sometimes just use your brand voice to do great things! The message in this case, Nike has always been vocal and supportive in anti-racism campaigns and this message is 100% aligned with their brand, yet the clever copy line and irony that it’s themselves playing on their usual “Just do it” slogan, with their “For Once, Don’t Do It.” it’s just so well crafted on so many levels. Really bravo to Nike. 

Using your brand to share positive messages and harness change is probably one of the strongest tools in media today. 

I hope you enjoyed this article, I enjoyed sharing these simple yet effective brand strategy tips with you all, and I hope it helps you to think creatively and out-of-the-box in building your brand and brand voice.